Table Of ContentThomas Kaiser · Oliver D. Doleski
Advanced
Operations
Best Practices for the Focused
Establishment of Transformational
Business Models
Advanced Operations
Thomas Kaiser · Oliver D. Doleski
Advanced Operations
Best Practices for the Focused
Establishment of Transformational
Business Models
Dr. Thomas Kaiser Oliver D. Doleski
Siemens AG Fiduiter Consulting
München, Germany Ottobrunn, Germany
Translation: Global Translation Services (GTS). The translation costs from German into English
were borne by Siemens AG.
ISBN 978-3-658-27584-6 ISBN 978-3-658-27585-3 (eBook)
https://doi.org/10.1007/978-3-658-27585-3
Springer Vieweg
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This book Contains
• Guidance concerning the structured selection of fields of application having a
bearing on competition that will be critical for commercial success in the con-
text of digital transformation
• Assistance with the careful combination of use cases to achieve holistic busi-
ness objectives
• Description of a structured transition from the simple to the complex based on
realistic expectations of outcomes
• Presentation and explanation of an effective phase model for the focused
establishment of digital business processes and models
• Assistance with the development of competitive business models
v
Foreword
This book originates from a chapter of the book “Herausforderung Utility 4.0-
Wie sich die Energiewirtschaft im Zeitalter der Digitalisierung verändert” (“The
Utility 4.0 Challenge—How the Energy Industry is changing in the Age of Digi-
talization”), which was published by Springer in 2017 and appeared in the same
year as a self-contained essential. The book, which amounts to 40 chapters in all,
contains contributions from prominent authors from the academic and hands-on
spheres illuminating key digital transformation issues in the energy sector against
the background of the fundamental transition from an analog to a digital energy
business. The authors do not limit themselves to an abstract depiction of a the-
oretical digitalization concept for the energy sector, instead offering the reader
a comprehensive insight into selected concepts, smart technologies and concrete
business models for the digital energy system of tomorrow.
This text is a translation into English of the complete revised and updated
version of the chapter “Digital transformation, but how?—from ideas to realiza-
tion planning” written by Thomas Kaiser. The original text had a particular focus
on the energy industry, but this has been replaced with a broader, cross-sectoral
perspective for publication in the Springer Vieweg. The other main change to
the original text, alongside this move to a wider focus addressing all sectors and
industries, has been the addition of a substantial amount of new content covering
relevant questions and factors in relation to business model development.
vii
viii Foreword
This book begins with a clear and concise introduction to the principles of the
key term advanced operations. Thanks to its convenient format, this book is able
to set out the principal elements of the advanced operations concept in concen-
trated form over just a few pages.
Munich Dr. Thomas Kaiser
September 2019 Oliver D. Doleski
Contents
1 Introduction ............................................... 1
2 Target Scenarios for Digitalization ............................ 5
2.1 Commercial Motivation for Digital Change .................. 6
2.2 Filling in the Detail of a Target Scenario Suitable as a
Guide for Action ........................................ 7
2.3 Organization of Digitalization Initiatives ..................... 10
3 Development and Management of the Digital Use Cases .......... 15
3.1 Evaluation and Prioritization of Identified Use Cases ........... 15
3.2 Standard Procedure for the Focused Establishment
of Digital Initiatives ..................................... 17
4 Implementation-Related Success Factors ....................... 25
5 The “advanced operations” Transformation-Capable
Business Model ............................................ 31
5.1 Starting Point: The Business Model ......................... 31
5.2 Advanced Operations as a Business Model ................... 32
5.3 Pragmatic Hypotheses for Advanced Operations ............... 40
Bibliography ................................................. 45
ix
About the Authors
Dr. Thomas Kaiser serves as Senior Vice President
for Siemens IoT Consulting Group headquartered in
Munich, Germany. Based on his vast experience he
became a trusted advisor for digital transformation
to many management board members and across
various sectors. Having been Managing Director for
an US based global consulting firm before he
embraced the full management and operational con-
sulting experience—from its very early stages of the
Big Data hype to the professional routines of IoT
and digital related use cases in the meantime. Dr.
Kaiser earned his doctorate degree in Economics
while he strives for the balance between the inspira-
tion of conceptual learnings versus their pragmatic
applications in operational business life.
xi
xii About the Authors
Oliver D. Doleski is a management consultant
active in a wide range of industries and founder of
Fiduiter Consulting. He studied economics in
Munich and has held various senior positions in
public service and with the German global market
leader in the semiconductor industry. Today Oliver
D. Doleski is particularly interested in digital trans-
formation, process management and smart markets
and his main area of research at the moment is busi-
ness model development. He shares the expertise
accumulated from his hands-on experience and
research as the publisher and author of numerous
publications and specialist books.
