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About Advanced Marketing Research: Project
This document presents research on factors affecting customer satisfaction with the Flipkart shopping app. The research objective is to evaluate factors influencing customer satisfaction with shopping apps like Flipkart, Amazon, Myntra and Jabong. A questionnaire was developed and administered to app users. Data analysis identified three key factors positively impacting customer satisfaction: the app's user interface, data privacy and security, and customer service. Other factors like convenience and quality of search were less impactful. The research recommends Flipkart focus their marketing on these three significant factors to improve customer satisfaction.
Detailed Information
| Author: | ['Pulkit Dhanava'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 22 |
| Language: | English |
| Format: | |
| Price: | FREE |
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