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Ads to Icons: How Advertising Succeeds in a Multimedia Age PDF

400 Pages·2007·8.968 MB·English
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by Springer P.| 2007| 400 pages| 8.968| English

About Ads to Icons: How Advertising Succeeds in a Multimedia Age

The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.

Detailed Information

Author:Springer P.
Publication Year:2007
Pages:400
Language:English
File Size:8.968
Format:PDF
Price:FREE
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