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About Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation
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Detailed Information
| Author: | Alexander Brem, Éric Viardot (eds.) |
|---|---|
| Publication Year: | 2015 |
| Pages: | 230 |
| Language: | English |
| File Size: | 3.917 |
| Format: | |
| Price: | FREE |
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