Adcreep: the case against modern marketing

247 Pages·2017·2.079 MB·English

by  Bartholomew, Mark

Adcreep
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Adcreep
The Case Against Modern Marketing
Mark Bartholomew
Stanford Law Books
An Imprint of Stanford University Press
Stanford, California
Stanford University Press
Stanford, California
©2017 by the Board of Trustees of the Leland Stanford Junior University. All rights reserved.
No part of this book may be reproduced or transmitted in any form or by any means, electronic
or mechanical, including photocopying and recording, or in any information storage or retrieval
system without the prior written permission of Stanford University Press.
Printed in the United States of America on acid-free, archival-quality paper
Library of Congress Cataloging-in-Publication Data
Names: Bartholomew, Mark, 1971– author.
Title: Adcreep : the case against modern marketing / Mark Bartholomew.
Description: Stanford, California : Stanford Law Books, an imprint of
Stanford University Press, 2017. | Includes bibliographical references and
index.
Identifiers: LCCN 2016040091 (print) | LCCN 2016040663 (ebook) |
ISBN 9780804795814 (cloth : alk. paper) | ISBN 9781503602182 (ebook)
Subjects: LCSH: Advertising laws—United States. | Marketing—Law and
legislation—United States. | Advertising—Social aspects—United States. |
Marketing—Social aspects—United States.
Classification: LCC KF1614 .B37 2017 (print) | LCC KF1614 (ebook) |
DDC 343.7308/2—dc23
LC record available at https://lccn.loc.gov/2016040091
Typeset by Bruce Lundquist in 10/15 Minion Pro
For Hank and Clara
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Contents
Introduction 1
1 Advertising on Trial 9
2 Colonizing New Advertising Spaces 27
3 The New Market Research 63
4 From Market Share to Mindshare 91
5 Sellebrity 123
6 Stopping Adcreep 157
Acknowledgments 187
Notes 189
Index 229
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Adcreep