Download Ad Fraud Knowledge PDF Free - Full Version
Download Ad Fraud Knowledge by ['Lewis Hawthronewaite'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Ad Fraud Knowledge
This document provides an overview of ad fraud including its prevalence, forms, perpetrators, and financial impact. It estimates that ad fraud currently represents over $50 billion and could grow to $150 billion by 2025 based on a conservative 10-30% global exposure rate. Various studies show ad fraud levels ranging from 2-90% depending on the metric and methodology used. The document outlines the different types of ad fraud schemes and discusses how ad fraud negatively impacts not just advertisers but also marketing effectiveness, businesses, and national economies. It aims to educate brand owners and encourage industry-wide action to significantly reduce fraud.
Detailed Information
| Author: | ['Lewis Hawthronewaite'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 24 |
| Language: | English |
| Format: | |
| Price: | FREE |
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