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About ABM-ENTERPRENUERSHIP 12 - Q1 - W3 - Mod3 PDF
The document provides information about identifying potential markets and analyzing market needs. It discusses that a potential market is the part of the total population that has shown interest in buying a product or service. It also discusses how to identify potential markets such as considering target demographics and asking questions about related products customers need now and in the future. The document then provides an example of potential markets for a business that makes face masks during COVID-19 such as hospitals, businesses, employees, and households. It also discusses reaching the potential market by understanding their demographics, media preferences, shopping behaviors, and values.
Detailed Information
| Author: | ['Leah Uljer'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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