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About Aarthy
This document is a dissertation submitted by Amruta Vijay Pawar to D.Y. Patil University in partial fulfillment of the requirements for a Master of Philosophy degree in Business Management. The dissertation examines the effectiveness of online marketing on integrated marketing communication. It begins with an introduction and then provides literature reviews on integrated marketing communication and online marketing. It discusses various tools of integrated marketing communication like advertising, sales promotion, public relations. It also discusses concepts like viral marketing and word of mouth. The document then outlines the research objectives and methodology. It develops a conceptual framework and presents case studies on integrated marketing communication and online marketing. Finally, it analyzes data collected and provides conclusions, recommendations and limitations of the study.
Detailed Information
| Author: | ['anu'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 197 |
| Language: | English |
| Format: | |
| Price: | FREE |
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