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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing (Very Short, Fairly Interesting & Cheap Books) PDF

153 Pages·2006·0.466 MB·English
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Download A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing (Very Short, Fairly Interesting & Cheap Books) PDF Free - Full Version

by Jim Blythe| 2006| 153 pages| 0.466| English

About A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing (Very Short, Fairly Interesting & Cheap Books)

This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven’t heard about in their lectures. This book is an antidote to the boring textbook that still tackles key areas addressed in marketing courses.

Detailed Information

Author:Jim Blythe
Publication Year:2006
ISBN:9781847878908
Pages:153
Language:English
File Size:0.466
Format:PDF
Price:FREE
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