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A Tool of An Entrepreneur: Marketing Plan PDF

17 Pages·2020·English
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by ['Zymon Andrew Maquinto']| 2020| 17 pages| English

About A Tool of An Entrepreneur: Marketing Plan

The document provides an overview of marketing concepts and principles, the marketing mix (7Ps), and market research. It defines key marketing terms like target market, needs, wants, and exchange. It explains the 7Ps of marketing as product, price, place, promotion, people, packaging, and positioning. Various market research methods are also outlined such as surveys, interviews, and product sampling. The document is intended to teach entrepreneurship students about developing a marketing plan through understanding fundamental marketing topics.

Detailed Information

Author:['Zymon Andrew Maquinto']
Publication Year:2020
Pages:17
Language:English
Format:PDF
Price:FREE
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