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Download A Tool of An Entrepreneur: Marketing Plan by ['Zymon Andrew Maquinto'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About A Tool of An Entrepreneur: Marketing Plan
The document provides an overview of marketing concepts and principles, the marketing mix (7Ps), and market research. It defines key marketing terms like target market, needs, wants, and exchange. It explains the 7Ps of marketing as product, price, place, promotion, people, packaging, and positioning. Various market research methods are also outlined such as surveys, interviews, and product sampling. The document is intended to teach entrepreneurship students about developing a marketing plan through understanding fundamental marketing topics.
Detailed Information
| Author: | ['Zymon Andrew Maquinto'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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