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About A Technique for Producing Ideas
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
Detailed Information
| Author: | James Young |
|---|---|
| Publication Year: | 2003 |
| ISBN: | 9780071410946 |
| Pages: | 18 |
| Language: | English |
| File Size: | 0.062 |
| Format: | |
| Price: | FREE |
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