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A Study On Public Perception Towards Social Media Advertising PDF

113 Pages·2024·English
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by ['Ranit Majumder']| 2024| 113 pages| English

About A Study On Public Perception Towards Social Media Advertising

Here are the key details about the introduction: - Social media has become an important avenue for retailers to conduct marketing campaigns and reach a wide range of consumers. - Social media advertising provides a personal channel for social interaction between products/brands and consumers. - The tools and approaches for communicating with customers have greatly changed with the emergence of social media. - Businesses now need to learn how to effectively use social media in a way that aligns with their overall business and marketing strategies. - This is important for companies looking to gain a competitive advantage through their use of social media. - The review will examine literature focusing on how retailers develop and use social media as an extension of their marketing strategies.

Detailed Information

Author:['Ranit Majumder']
Publication Year:2024
Pages:113
Language:English
Format:PDF
Price:FREE
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