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About A Study On Impact of Digital Marketing at Atman Technologies, Bengaluru-2 PDF
The document is a project report submitted by Rashmi M S to Visvesvaraya Technological University in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies the impact of digital marketing at Atman Technologies in Bengaluru. It includes an introduction to Atman Technologies' industry, products/services, competitors and future prospects. The conceptual background and literature review covers theoretical perspectives on digital marketing and identifies a research gap. The research design outlines the problem statement, objectives, methodology and chapter scheme. The analysis and interpretation chapter includes data collected on digital marketing activities, online purchasing behavior, and perceptions of digital marketing strategies and their impact on business growth.
Detailed Information
| Author: | ['Mustaqim Khan BBA H'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 62 |
| Language: | English |
| Format: | |
| Price: | FREE |
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