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About A Study On How Mobile Banking Has Affected The Banking Industry: Has Mobile Banking Improved Bank Performance?
This document summarizes a honors thesis from 2016 that studied the impact of mobile banking on the banking industry. The thesis explores the history and evolution of mobile banking, how it has grown in popularity among users, and its current state. It analyzes how mobile banking affects bank performance and profitability by reducing costs and improving customer retention. The thesis also examines the top performing banks in mobile banking and identifies risks and recommendations for banks adopting these technologies. Overall, the study found that mobile banking improves bank financial performance and that leading banks with advanced mobile features see benefits in cost savings and customer acquisition/retention compared to those without robust mobile offerings.
Detailed Information
| Author: | ['Manjeet Maurya '] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 48 |
| Language: | English |
| Format: | |
| Price: | FREE |
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