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About A Study On Customer Awareness Towards HDFC Bank Money Transfer App-PayZapp in Lucknow City
This research report summarizes a study on customer awareness of HDFC Bank's PayZapp money transfer app in Lucknow City, India. It finds that while digital banking is becoming more popular, many customers still prefer government banks over private banks like HDFC Bank. Younger customers aged 18-29 are most comfortable with digital banking due to convenience, while older customers have concerns about security and lack of technical skills. The report recommends HDFC Bank promote their digital products more aggressively through offers and media campaigns, and provide tutorials to help less educated and older customers use e-banking services safely.
Detailed Information
| Author: | ['Chandan Srivastava'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 112 |
| Language: | English |
| Format: | |
| Price: | FREE |
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