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About A Study On Brand Image of Appollo
This document provides an introduction, objectives, limitations and methodology for a study on the brand image and price leadership of Apollo Tyres Ltd. The objectives are to understand Apollo's market position, enhance its marketing and branding, gather customer data and feedback, and understand customer awareness and purchase intentions. The limitations include the study being conducted during a dynamic time period for the industry with price changes and new government regulations. The methodology involves personal discussions, reviewing documents, and field observations during the training period at Apollo Tyres.
Detailed Information
| Author: | ['Vinod Kumar'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 78 |
| Language: | English |
| Format: | |
| Price: | FREE |
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