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About A Study of The Factors Used in Selecting Soft Drinks by The Bangladeshi Consumers
This document summarizes four papers related to consumer preferences and behaviors regarding soft drinks and telecommunications in Bangladesh. Paper one explores factors that influence Bangladeshi consumers' selection of carbonated vs. non-carbonated soft drinks, finding price, brand image, flavor, color, and advertising most impactful. Paper two analyzes reasons customers switch from public to private airlines in Bangladesh, with service quality and orientation of carriers driving switching. Paper three identifies motives for cellular phone use in Bangladesh such as business, social connectivity, family contact, education info, and emergencies. The final paper makes a comparative study of mobile operators in Bangladesh and how they tailor their products, services, marketing and research to meet consumer preferences in the competitive
Detailed Information
| Author: | ['ogbond'] |
|---|---|
| Publication Year: | 2010 |
| Pages: | 40 |
| Language: | English |
| Format: | |
| Price: | FREE |
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