Table Of ContentINDEX
FOREWORD Page 3
INTRODUCTION Page 4
INTUITION Page 9
ACCESSORIES Page 11
CHANGING TIMES, SEX, etc., Page 13
THE PSYCHOLOGICAL EN RAPPORT TEST Page 18
ZODIAC THUMB-NAIL SKETCHES Page 21
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FOREWORD
When I first conceived the idea of doing a sequel or second book on
'The Art of Cold Reading', I did not realize it would be such a formidable
task. I sat right down and read and then re-read the original book and
found that I had covered most of the material and that it was an excellent
and instructive text book. Checking the most of my present notes, I
realized that 1 had covered most of the vital material and I did not want
to be repetitious.
However, while most of the data and statistics are basic, 1 do have a
new approach and some interesting material to add.
This book, without the original book, will be of little assistance to the
advanced student. I merely wish to re-emphasize some of the original
material and to give you a few new thoughts. While I have yet to put my
thoughts down in black and white, 1 am sure the reader will agree this has
been a very worth while project. Again, let me repeat - this manuscript
will have very little value without the best selling original book 'The Art
of Cold Reading.' It is in reality a CONTINUATION of the first book.
So take first things first, and add to your already acquired knowledge.
- Robert A, Nelson
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INTRODUCTION
I have just read an advertisement in one of our local papers by a pro-
fessional Reader/Advisor and would like to comment on same - here is
the advertisement. "Reader, Advisor, I am superior to others, giving
you names, actual facts, telling you exactly what you wish to know con-
cerning business or working conditions, love affairs, settle lover's
quarrels, family troubles, no questions asked. I have helped others and
I can help you, no matter how complicated your troubles, no matter how
deep your despair. " (Then followed the upstairs address.)
Now, this is the type of fraudulent advertising used by so many Gypsy
Fortune tellers and advisors. It is simply devised to attract a clientele,
and once inside it is a totally different story - unless they employ some
mechanical means of getting the information (switch, clipboards, etc.,)
from YOU, or else they are damn liars!
On the other hand, the strictly cold reader can give a satisfactory
reading that will please the client. This without the aid of physical aids -
reading 'cold' and a little 'pumping' of the sitter. It has been proven
among 300 different clients that the SAME general reading can be dispensed
to them, (considering, of course, their appearance, age, address, sex,
nails and mannerisms) and they will be well pleased and satisfied with
the reading. They are given the privilege of then ASKING one or two
questions, and granted a 'wish. '
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In the aforementioned survey of 300 clients, it was conducted by a man
and wife team, working mostly shopping centers and department stores -
with a waiting line of eager seekers of truth. Some of which waited hours
in a line. The reading given was a composite of the sample reading in
'The Art of Cold Reading','Dantes system of Life Span Reading', and the
'Psychological Reading.' The best parts of each were boiled down as used
as a stock reading lasting THREE or FOUR minutes. At about the three
minute mark, they would ASK the sitter, "Are you at present under the
doctor's care?" or "You are at present under a; physician's care!" With the
reply, if in the affirmative, "Just as I thought, you should place more con-
fidence in your doctor and everything will be alright, etc., " If the answer
is negative - "I didn't think so - but you should be very careful, especially
in the lung and chest area. " Or etc.,
Each sitter was given one important questions - and a wish. Then
followed the remark, "Peace be with you. " This last was regarded by
many people as sort of 'hopeful' thinking, or akin to a blessing - and highly
appreciated.
The average rate for each three or four minute reading was three
dollars, and if additional information was needed, a higher fee was charged.
All this information on how to engage in 'cold' readings will be found
in the earlier book - a great supply of advance ammunition that the reader
knows about his fellow man.
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In fact, the twelve astrological readings could be passed out to twelve
different persons under the signs of the Zodiac, and EACH will find enough
substance in the readings to agree with their contents. They find the
reading intriguing and perfectly satisfactory. I have often wondered if the
twelve readings (less the dates) were passed out at random, if the results
would not be the same? A cruel joke but as long as the client was flattered
and his ego tickled I believe the people would be satisfied.
The suggestive power of astrology is great indeed. And, if the reader
will ascertain the sitter's birthdate and open the reading with a thumbnail
sketch of the person's birthdate, you have something interesting and con-
crete to say at once. You build a solid foundation for the reading and
the questions to follow. After all, anyone who seeks the services of a
reader, expect to pay for these services whether or not they are pleased
with the reading. This means, for the most part, that the seeker to
knowledge is PRE-SOLD. You have already won half the battle. Thru
advertising, reputation, or your claims the client is guillible enough to
expect you to be able to tell them what they want to know. It is their
WILLINGNESS to believe that makes your job possible.
Seldom, if ever, will you encounter a person who is very skeptical
or 'trying to catch you' and you should be able to spot them. In which case,
you fail to get the proper vibrations and turn them down. You are not
trying to prove anything. If they ask fictitious questions, they are to expect
a fictitious answer. No person is apt to merely test your powers at fifty
or sixty dollars an hour.
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If you attract some stoney-faced, non-cooperative individual who insists
that you 'read their mind and answer their problems', you had best pass
up the situation. Explain that you do give that sort of reading while in a
TRANCE, but your time at present is very limited and that your fee is
$20. 00 or more - you thoughts that the person wanted a CONSULTATION
and were quite willing to ADVISE them on their problems. If you will con-
tinually refer to the readings as CONSULTATIONS, you will make the work
easier for yourself. Just as a patient goes to a doctor, explaining their
symptoms, or a client to a lawyer, TELLS their problems, and ASKS for
advice.
Set yourself up as a spiritual advisor, or an advisor with psychic
powers. Your appeal is in the ANSWERS given, and that is what the client
is seeking in reality.
Remember that most clients that you attract have some problem on
their mind, are worried and emotionally upset - or at least, they think
they are.
One female reader, after she decided to call herself a witch - found
she was doing twice the business. So much for their will to believe in
most anything mysterious and not understood.
This is just like the newspaper advertisement at the beginning of this
chapter. It is designed to attract a clientele, and by virtue of its exagg-
erated claims, and the desire to believe on the part of the recipient.
Most people with problems on their mind know the answer, but do not have
the courage of their own convictions and wish to share the credit (or blame)
for sound advice.
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I recall a newspaper story that appeared in one of the local papers,
with a photo showing the author with a crystal ball, and telling of my re-
tirement from the retail magic business. The story told of many of my
accomplishments of the past, including the results of my now famous
'Loaf of Bread' prediction. One result was a phone call to my office by
a woman seeking a 'reading. ' I was not there at the time, but the gentle-
man who took the call explained to the woman that due to illness - any
appointments for a reading was impossible. But the woman persisted -
ANY AMOUNT - any place. She had a problem and HAD to see me. She
explained that money - any amount - was not the question. All this from
the little newspaper story. And her WILLINGNESS TO BELIEVE that I
could help her with her problem.
I don't know the woman nor did I talk to her. But I would judge she
was a well-to-do married woman perhaps in her 40's or 50's with marital
trouble. Second guess - a financial problem. But no seeing her, my
guess would be confirmed.
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INTUITION
First, I want to impress upon the cold reader to always use his sense of
INTUITION. This is a god-given ability that everyone possesses, to a more
or less degree, and it can and should be developed. The continual practice
of giving cold readings, in itself, will develop this faculty, though some
people will agree it is because your sense of observation becomes keener
and that you learn to ANTICIPATE certain situations, according to the
PATTERN OF LIFE, as explained in the previous book.
The continued practice of giving cold readings gives confidence in your
intuitive abilities, just as 'practice makes perfect.' You begin to believe
your own publicity. So give your INTUITION - NOT IMAGINATION - free
rein. This writer is a firm believer in Extra Sensory Perception or
intuition. It can't always be turned on like a switch, but it does exist. You
will subconsciously improve with practice. Rely basically on the knowledge
(and sample reading) given in the ART OF COLD READING that preceeded
this book. Learn to rely on your 'hunches'.
That is why older and more experienced cold readers are more proficient
at the art. They have learned the value of paying heed to subconscious
thoughts that occur to them in the course of a reading and try them 'on for
size'. They know what to anticipate, from previous experiences, and
give full rein to their intuition.
Of course, you never claim to be infallible - and you can always change
your story if necessary. If on sold ground, I formerly used this line quite
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