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About A Must Have Kpi Handbook For Marketing Manager
This document is a three-part guide on using key performance indicators (KPIs) for marketing managers. It discusses what KPIs are, how to choose them, and different types of websites and their associated KPIs. The guide recommends selecting 10-15 KPIs that are relevant to your business strategy and measurable over time. It also presents the REAN model for categorizing business questions into reach, engagement, activation, and nurturing. Specific KPI examples are provided for each part of the REAN model, such as cost per referred visit for reach and bounce rate for engagement. The document aims to help readers understand how to develop and track the right KPIs for their marketing goals and website type.
Detailed Information
| Author: | ['Stella Nguyen'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 31 |
| Language: | English |
| Format: | |
| Price: | FREE |
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