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A Multidisciplinary Approach to Service Encounters (Studies in Pragmatics, 14) PDF

267 Pages·2015·1.3 MB·English
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by Maria de la O Hernandez-Lopez| 2015| 267 pages| 1.3| English

About A Multidisciplinary Approach to Service Encounters (Studies in Pragmatics, 14)

In A Multidisciplinary Approach to Service Encounters , Maria de la O Hernandez-Lopez and Lucia Fernandez-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.

Detailed Information

Author:Maria de la O Hernandez-Lopez
Publication Year:2015
ISBN:9789004260153
Pages:267
Language:English
File Size:1.3
Format:PDF
Price:FREE
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