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About A Literature Review On The Impact of Soc PDF
This document reviews literature on the impact of social media and its role in marketing. It summarizes 8 studies that examined how social media influences marketing communication, brand building, and consumer purchasing behavior. The studies found that social media is an important channel for sharing information quickly and influencing opinions; it can be used to build brands and strengthen customer relationships if marketers actively engage consumers on social media platforms. Overall, the literature suggests social media is becoming a critical tool for marketers, but they still have more to learn about its effective use.
Detailed Information
| Author: | ['Kishor Jha'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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