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About A How To Guide To Employer Branding PDF
This document provides a how-to guide for developing an effective employer brand. It defines employer branding as the branded communication activities used to attract, recruit, and retain ideal employees by positioning an organization as a desirable place to work. The benefits of employer branding include attracting candidates who fit the culture, improving employee engagement, increasing retention rates, aligning people strategies, and driving a better bottom line. The guide recommends establishing a cross-functional team, defining goals and parameters, researching the current brand perception, developing brand messaging and visuals, implementing the brand internally and externally, and continuously evaluating and refining the brand over time.
Detailed Information
| Author: | ['Syed Anwar'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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