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A Guide To Content Marketing PDF

50 Pages·2023·English
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by ['logistics humain']| 2023| 50 pages| English

About A Guide To Content Marketing

The document provides an introduction to a B2B sales playbook. It discusses how content marketing is an important part of B2B sales strategies. Specifically: - Content marketing helps influence buyers early in their journey, guides them towards solutions, and aids lead generation and nurturing to shorten sales cycles. - When integrated with sales, content marketing allows for personalized engagement with customers and enables sales conversations to build credibility and overcome objections. - It also discusses challenges startups face with content marketing like limited resources and expertise, and provides tips on aligning content with the sales process and buyer's journey. The playbook aims to equip readers with effective B2B sales strategies, principles, and case studies

Detailed Information

Author:['logistics humain']
Publication Year:2023
Pages:50
Language:English
Format:PDF
Price:FREE
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