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About A Designer's Research Manual: Succeed In Design By Knowing Your Clients and What They Really Need
<p><span>Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work.</span><br><br><span><i>A Designer's Research Manual</i></span><span> provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.</span></p>
Detailed Information
| Author: | Jennifer Visocky O'Grady, Ken O'Grady |
|---|---|
| Publication Year: | 2009 |
| ISBN: | 9781616739386 |
| Language: | other |
| File Size: | 73.2696 |
| Format: | |
| Price: | FREE |
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