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About A Case Study On Tesco Customers' Satisfaction and Loyalty: April 2020
This document summarizes a case study on customer satisfaction and loyalty towards Tesco supermarket in the UK. It first reviews relevant literature on customer retention, loyalty, and loyalty programs. It then describes Tesco's marketing strategies and strengths/weaknesses. The study used a questionnaire survey to collect data from 200 Tesco customers. Results found a positive relationship between customer satisfaction and loyalty, with satisfied customers more likely to purchase Tesco's own brand products and participate in its loyalty program. The study concludes customer satisfaction is a ladder to building customer loyalty for supermarkets like Tesco.
Detailed Information
| Author: | ['Gohan Sayan'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 95 |
| Language: | English |
| Format: | |
| Price: | FREE |
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