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About A Case Study On Multi-Gaming Platforms
This document discusses segmenting 10,000 users of a gaming app based on their activity level and engagement. It proposes tracking user data like in-game purchases, sessions, time spent playing, and level progress. The users will be segmented behaviorally based on factors like activity level, engagement duration, device used, and monetization approach. Key metrics discussed for segmentation include daily active users, monthly active users, retention, and average revenue per user. The document suggests segmenting users into groups like new players, highly engaged players, and highly engaged paying players to understand them better and increase retention and monetization.
Detailed Information
| Author: | ['Rehan Shah'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 22 |
| Language: | English |
| Format: | |
| Price: | FREE |
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