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About A Case Study of Microsoft Corporation 1
Microsoft Corporation has undergone strategic shifts in the last decade to adapt to changing market conditions: 1) Under CEO Steve Ballmer, Microsoft shifted its strategy from solely a software company to a "devices and services" model, producing hardware like Surface tablets and acquiring Nokia's devices business. 2) When Satya Nadella became CEO in 2014, he refocused the company on cloud computing and reinventing productivity, scaling back the hardware focus. 3) Over the last decade, Microsoft has transitioned from packaged software sales to recurring service contract revenues, reducing reliance on unit software/PC sales and advancing with the industry shift to services.
Detailed Information
| Author: | ['Bea Garcia'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 21 |
| Language: | English |
| Format: | |
| Price: | FREE |
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