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About A Case Study of Commercial Television in PDF
This document discusses a study on the implications of privatizing television in India in the 1990s. It introduces how India went from one state-run channel to over 40 private and international channels. The researchers analyzed how this change impacted conceptualizations of gender, nation, and culture through interviews with television executives and audience focus groups. They found the new channels borrowed heavily from Western formats and genres. This coincided with India's economic liberalization, resulting in transformed gender roles and cultural values replacing those previously championed. Nationalism definitions also changed as television became increasingly commercialized and internationalized. The researchers aimed to understand these impacts from the perspectives of producers, programming content, and audiences.
Detailed Information
| Author: | ['Shreya Biswas'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 38 |
| Language: | English |
| Format: | |
| Price: | FREE |
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