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A Case Analysis of Barnes & Noble PDF

29 Pages·2021·English
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by ['Kiko Huit']| 2021| 29 pages| English

About A Case Analysis of Barnes & Noble

This document provides a case analysis of Barnes & Noble that covers the company's industry, mission and vision statements, strategic objectives, financial objectives, competitive analysis, driving forces, key success factors, SWOT analysis, competitive strategy, financial analysis, and analysis of major issues. The analysis identifies three main issues facing Barnes & Noble: lack of leadership to address the ongoing issue of selling the company, decreasing profit margins due to lost market share to competitors like Amazon, and declining physical book sales due to the rise of eBooks and decreasing college enrollment. The document provides recommendations on how Barnes & Noble can address these issues through hiring a consultant, leveraging its retail stores to market eBooks, and developing exclusive eBook content and eTextbook

Detailed Information

Author:['Kiko Huit']
Publication Year:2021
Pages:29
Language:English
Format:PDF
Price:FREE
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