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About 9b Croteau & Hoynes - Devereux-Ch-02
This document defines key terms related to the structure of the media industry such as conglomeration, globalization, horizontal integration, and vertical integration. It then summarizes trends in the media industry over the last 25 years including significant growth and integration of media companies through mergers and acquisitions. This has led to large, diversified conglomerates involved in many types of media. The document also discusses the globalization of media companies as they seek international markets for further growth.
Detailed Information
| Author: | ['shwetanigam1306'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 23 |
| Language: | English |
| Format: | |
| Price: | FREE |
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