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About 7 Wilson Kevin and Weilbaker Dan (2004) - Global Account Management - A Literature Based Conceptual Model. American Journal of Business
Global Account Management has emerged as a major strategic issue for multinational companies operating in global markets. This paper draws together findings from research initiatives studying Global Account Management. It summarizes three recent studies that provide conceptual models for GAM, reversing earlier trends that viewed GAM as an extension of key account management. The paper aims to address the fragmented literature on GAM and build understanding of this important strategic issue.
Detailed Information
| Author: | ['Blue Wortel'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 11 |
| Language: | English |
| Format: | |
| Price: | FREE |
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