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About 7 Eleven+Case+Study
Seven-Eleven Japan (SEJ) is the leading convenience store chain in Japan with over 12,000 stores. SEJ has positioned itself as a company that responds quickly to customer changes and demands. It established an advanced information system to collect detailed customer data from every transaction. SEJ analyzes this data daily and weekly to inform inventory management and product selection decisions. As a result, SEJ can immediately replenish high demand products and tailor product mixes to local customer preferences. This data-rich supply chain management approach has helped SEJ increase sales and profits significantly over the past decades.
Detailed Information
Author: | ['Gopal Arunachalam'] |
---|---|
Publication Year: | 2011 |
Pages: | 5 |
Language: | English |
Format: | |
Price: | FREE |
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