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About 6 Ideas Ebook
This document discusses six big ideas in marketing: 1. Purpose is the source of competitive advantage. Brands with a clear sense of purpose have an advantage over those without through better customer experiences, greater loyalty, and an ability to recruit top talent. 2. B2B choices are more emotive than rational. Traditionally, B2B marketing appeals rationally but understanding of decision-makers shows emotions also influence choices. 3. Marketing technology must put consumers first. Ad blocking reactions show technology in digital marketing must put relevant content in front of the right people while keeping audiences satisfied. 4. Brands need new ways to build trust. Broadcast media no longer builds credibility automatically so brands must use personalized
Detailed Information
| Author: | ['Konstantinos Michailidis'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 32 |
| Language: | English |
| Format: | |
| Price: | FREE |
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