42 Rules of Social Media for Small Business: A modern survival guide that answers the question ''What do I do with Social Media''?

122 Pages·2009·0.62 MB·English

by  Jennifer L. Jacobson

42 Rules of Social
Media for Small
Business
By Jennifer L. Jacobson
Foreword by Jory Des Jardins
E-mail: [email protected]
20660 Stevens Creek Blvd., Suite 210
Cupertino, CA 95014
Copyright © 2009 by Jennifer L. Jacobson
All rights reserved. No patent liability is assumed with respect to the
use of the information contained herein. Although every precaution
has been taken in the preparation of this book, the publisher and
author assume no responsibility for errors or omissions. Neither is any
liability assumed for damages resulting from the use of the
information contained herein.
First Printing: October 2009
Paperback ISBN: 978-1-60773-014-9 (1-60773-014-6)
Place of Publication: Silicon Valley, California, USA
Library of Congress Number: 2009933219
eBook ISBN: 978-1-60773-015-6 (1-60773-015-4)
Trademarks
All terms mentioned in this book that are known to be trademarks or
service marks have been appropriately capitalized. Super Star
Press™ cannot attest to the accuracy of this information. Use of a
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Warning and Disclaimer
Every effort has been made to make this book as complete and as
accurate as possible, but no warranty of fitness is implied. The
information provided is on an "as is" basis. The author, contributors,
and publisher shall have neither liability nor responsibility to any
person or entity with respect to any loss or damages arising from the
information contained in the book.
If you do not wish to be bound by the above, you may return this book
to the publisher for a full refund.
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Praise For This Book!
"A solid perspective—based on over a decade of history, clear writing,
and tons of real-world examples—makes '42 Rules of Social Media for
Small Business' a strong introduction for marketers and
entrepreneurs looking to grow their business through social media."
Shel Horowitz, Social Media Consultant and Award-winning
Author of six marketing books, http://www.frugalmarketing.com

"Jennifer Jacobson shows how easy it is to step into the virtual
cocktail party of social media with her '42 Rules of Social Media for
Small Business.' This book comes at a perfect time when business
owners are discovering that conversations are being had about them
online."
Dave Saunders, davesaunders.net

"It seems that every day I meet a small businessperson who has
never experienced social media firsthand. They don't understand
what social media can do, how it works or where they should start.
Now entrepreneurs can start by reading this book. '42 Rules of Social
Media for Small Business' is full of anecdotes, insights and advice that
are sure to get an entrepreneur on their way towards leveraging social
networks as part of their overall marketing strategy. It's a good read
and one that I will be recommending frequently."
Erik Wolf, President of Zero-g Creative and Gravity Free Radio
Show Host

"If you're a small business looking to implement a social media
strategy, consider Jennifer Jacobson's '42 Rules of Social Media for
Small Business' as your bible. This comprehensive book addresses
the questions and concerns most often posed by businesses that are
seeking to understand this new form of conversation. Using
time-tested marketing concepts, concise explanations and practical
examples, this book focuses on the components and best practices
for a successful social media strategy. In the fast-changing world of
online communication, '42 Rules of Social Media for Small Business'
is sure to stand the test of time. I will be recommending this book as
a 'must-read' to my small business clients."
Marlene Gavens, Owner, The Savvy Seller
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"Getting the swing of social media is a big deal for small businesses.
But there are some rules to this online playground, and Jacobson's
new book nails them."
Jane Mascarella, Freelance Journalist and Editorial Director of
The Long Island Exchange

"'42 Rules of Social Media for Small Business' is impressively
researched, beautifully illustrated and thoughtfully written. It is a must
read for every professional and individual, be it in making of 'Large or
Small Business.' This book will be an enriching and self-encouraging
experience and will help entrepreneurs to 'Think Out of the Box.'"
Sandeep Gupta, Head Business Development, Universal
Medicare Pvt. Ltd.
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Epigraph
"If you are in this business, and you're about communicating, you
need to understand what millions of people are doing online. You
should create yourself a Facebook page, a MySpace page, or
something of the like, because you need to get it if you're going to help
communicate and be part of what I call a digital revolution."1
Patrick Walker, Head of Video Partnerships, Google
At Communicating the Museum Conference, 2008

"Many small businesses nowadays are taking advantage of social
media because it is incredibly efficient and portable. You can do it from
your phone, your laptop, and just about anywhere. I have interviewed
many local businesses owners who use social media and they all
have one thing in common, they all use social media to communicate
valuable messages to their specific target audiences."
Scott Budman of NBC 11's Tech Now in an exclusive
conversation at the 2009 140 Twitter Conference

"The basic tool for the manipulation of reality is the manipulation of
words. If you can control the meaning of words, you can control the
people who must use the words."2
Philip K. Dick
'How to Build a Universe That Doesn't Fall Apart Two Days Later'
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Dedication
For Adam, without whose brilliance I would not have finished this book
and also for Pepper the Wonder Dog, who slept at my feet through
every chapter and diligently reminded me to take breaks so we could
play ball.
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Acknowledgments
Social media is a hot button topic and an effective, affordable way for
small businesses to compete in today's market. I would like to thank
everyone who contributed and offered to contribute to this book. I
would especially like to thank Laura Lowell for helping me through the
writing process and Jory Des Jardins for contributing the foreword.
Thank you to Scott Budman of Tech Now, Alex Payne of Twitter,
Lauren Elliott of PNN, Kristen Nicole of Mashable, and Jim Griffith of
eBay. A special thank you to Peter Shankman for HARO (Help a
Reporter Out). And of course, thank you to everyone who reads this
book and finds it helpful. '42 Rules of Social Media for Small Business'
is filled with stories and advice from real-world social media experts
who have learned how to make social media work for them. Their
enthusiasm helped make this book the survival guide I hoped it
would be.
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