35 years history, and machines

128 Pages·2010·5.64 MB·English

3 5 Y E A R S H I S T O R Y,
A N D M A C H I N E S
A N D P E O P L E

“AS WHAT’S
UNEXPLAINABLE…
HAS A BASIS OF TRUTH,
IT HAS TO END IN THE
UNEXPLAINABLE”
F.KAFKA
OLD PARMA
“Picture taken from the Ziveri & Zonca photographic archives”

SUMMARY
09
PRESENTATION
11
THE TIME MACHINE:
13
Past Present Future
17
Parma treasures: a route through art and taste
27
The 3 “B”
29
From the 70’ s to the 90’ s
47
From the 90’ s to 2007: the start of a new era
65
From 2007 till now
81
The turning point: Bertoli Tools
85
HOLIDAY MOMENTS
101
THE IMPORTANCE OF COMPANY IMAGE
119
DEDICATION

125
APPENDIXES:

126
Bertoli staff
127
Text consulted
Testimony
B E R T O L I
BERTOLI PERSONNEL
A close-knit group of people, ideals, life
PRESENTATION
What we are going to tell you about but for the number of successes and Man is the unit measuring all things
is not just the simple, classical acknowledgements had over its 35 as he is limit, threshold, frontier
story of a company. year-long HISTORY. across which contraries travel in
their conflict.
It’s the story of lots of small men “Thus man, that very being with
and women who together, step by his fragility, old age, darkness and Sofocle
step, smiles after tears, joy after death, has no borders, is atopos,
pain, glory after hard work have literally of no place, as he himself
created what is now the STORY of is the world’s border and limit; his
the daily life of a small or medium knowledge is that place linking all
sized business through strength things”.
of union, hard work, devotion and
know-how. And business it is, not
just considering its corporate name
09