Table Of ContentRef. Ares(2018)5019050 - 01/10/2018
H2020 – BES – 5 – 2015
Research Innovation Action
Intelligent Portable Control System
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No 700626
D7.8 Dissemination and communication plan
Report Identifier: D7.8
Work-package, Task: WP7 Status – Version: 1.0
Distribution Security: CO Deliverable Type: R
Editor: ITTI
Contributors: ITTI, ED, ICCS, MMU, LUH, EVERIS
Reviewers: ICCS, ED
Quality Reviewer: ED
Keywords: Dissemination, communication plan
Project website: www.iborderctrl.eu
D7.8 Dissemination and communication plan
Copyright notice
© Copyright 2016-2019 by the iBorderCtrl Consortium
This document contains information that is protected by copyright. All Rights Reserved. No part of this
work covered by copyright hereon may be reproduced or used in any form or by any means without the
permission of the copyright holders.
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D7.8 Dissemination and communication plan
Table of Contents
ABBREVIATIONS ......................................................................................................................................................................... 4
EXECUTIVE SUMMARY ............................................................................................................................................................. 5
1 INTRODUCTION ................................................................................................................................................................ 6
1.1 PURPOSE OF THIS DOCUMENT ........................................................................................................................................................ 6
1.2 STRUCTURE OF THE DOCUMENT .................................................................................................................................................... 6
2 DISSEMINATION ............................................................................................................................................................... 7
2.1 DISSEMINATION STRATEGY AND OBJECTIVES.............................................................................................................................. 7
2.2 DISSEMINATION AND COMMUNICATION ROADMAP .................................................................................................................... 7
2.3 IDENTIFICATION OF STAKEHOLDERS AND USER GROUPS .......................................................................................................... 9
2.4 DISSEMINATION STRATEGY FOR STAKEHOLDERS AND USER GROUPS .................................................................................. 10
2.4.1 Dissemination to European Industry – plan for the upcoming period M24-M36 ............................. 10
2.4.2 Dissemination to the Scientific Community – plan for the upcoming period M24-M36 ................ 11
2.4.2.1 Keynote at International Joint Conference on Computational Intelligence.................................... 11
2.4.2.2 Public Outreach at Manchester Science Festival ........................................................................................ 11
2.4.2.3 Science Community Publication Plan .............................................................................................................. 15
2.4.3 Dissemination to the Wider Public and Users - plan for the upcoming period M24-M36 ............. 15
2.4.4 Dissemination to Policy Makers - plan for the upcoming period M24-M36 ........................................ 17
2.4.5 Dissemination to Civil and Security Organizations – plan for the upcoming period M24-M36 .. 17
2.4.6 Dissemination to Other Research Projects and Clustering - plan for the upcoming period M24-
M36 ………………………………………………………………………………………………………………………………………….19
2.4.7 Dissemination to the Media - plan for the upcoming period M24-M36 ................................................. 20
2.5 UPCOMING MEETINGS AND EVENTS ............................................................................................................................................. 20
3 EXPECTED IMPACT OF DISSEMINATION AND COMMUNICATION ACTIVITIES ........................................ 22
4 CONCLUSIONS ................................................................................................................................................................. 25
List of Tables
TABLE 1 COMMUNICATION ROADMAP ....................................................................................................................................... 8
TABLE 2 IDENTIFIED STAKEHOLDERS ....................................................................................................................................... 9
List of Figures
FIGURE 1 SPACE AVAILABLE AT PUMP HOUSE ....................................................................................................................... 12
FIGURE 2 LAYOUT ........................................................................................................................................................................ 13
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D7.8 Dissemination and communication plan
Abbreviations
ADDS Automatic Deception Detection System
BCAT Border Control Analytics Tool
BorderPol The International Association of Border Guards
CEPOL European Union Agency for Law Enforcement Training
DAAT Document Authenticity Analytics Tool
EU-LISA European Agency for the Operational Management of Large-scale IT Systems in the
Area of Freedom, Security and Justice
EUROPOL The European Union Agency for Law Enforcement Cooperation
FMT Face Matching Tool
FRONTEX The European Border and Coast Guard Agency
HHD Hidden Human Detection
KPI Key Performance Indicator
LEA Law Enforcement Agency
MRZ Machine Readable Zone
NGO Non-Governmental Organization
OCR Optical Character Recognition
RBAT Risk-Based Analytics Tool
RFID Radio-Frequency Identification
WCO World Customs Organisation
WP Work Package
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D7.8 Dissemination and communication plan
Executive Summary
The main goal of the Dissemination and Communication Plan is to raise awareness of the project
activities and outcomes. For this reason, one of the WP7 tasks aims to assure that iBorderCtrl results
are handled and disseminated so as to reach all relevant stakeholders. The hereby deliverable D7.8
provides updates to information on the iBorderCtrl dissemination strategy and objectives for the
third year of the project. The purpose of this document is to describe all planned communication and
dissemination actions during the project funding period, to ensure relevant stakeholders reach
iBorderCtrl public reports and project events.
The document presents diversified content on such aspects as project dissemination tools and,
channels as well as the targeted end users of the iBorderCtrl project. Moreover, the document
identifies specific measures of dissemination to different target groups, which includes, European
industry, scientific community, wider public, policy makers, and media. In addition, the hereby report,
is a second iteration of the document. The document will be reviewed and updated as needed, as the
project proceeds. The final iteration will be released in M36.
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D7.8 Dissemination and communication plan
1 Introduction
1.1 Purpose of this Document
This report describes Task 7.3, which is devoted to defining awareness raising plan focusing on
various dissemination and communication channels.
The overall objectives of WP7 are to:
(cid:120) develop the project communication infrastructure and material,
(cid:120) safeguard the process of exploitation of results and to investigate the market exploitation
potentials,
(cid:120) guarantee the impact on European economy through the planning and management of
exploitation and dissemination and follow-on activities,
(cid:120) ensure wide communication of the projects’ results to all potential interested parties and the
widest audience during the project lifecycle.
The proper identification of target groups and efficient communication is essential for the take-up,
while take-up is vital for the project success and sustainability of results after project’s end.
1.2 Structure of the Document
The structure of the document is as follows:
(cid:120) Section 2 constitutes a major share of the document. The section describes the iBorderCtrl
dissemination strategy, objectives that are planned to be attained, various dissemination
channels, as well as all relevant addressees of dissemination activities.
(cid:120) Section 3 provides the description of expected impact of dissemination and communication
activities. The section describes and identifies the key performance indicators of successful
iBorderCtrl dissemination channels/tools.
(cid:120) Section 4 provides conclusions stemming from the document.
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D7.8 Dissemination and communication plan
2 Dissemination
2.1 Dissemination Strategy and Objectives
The dissemination strategy –for this phase of the project- will follow principles and best practices
successfully tested by consortium partners in other FP7 and H2020 projects and it includes:
(cid:120) Detailed specification of target audience of produced knowledge and tailored dissemination
materials to meet their needs (who),
(cid:120) Communication means and channels specification allowing to reach the audience (how),
(cid:120) Both electronic and printed materials preparation (what),
(cid:120) Timing plan for the most effective dissemination (when).
Means for verification of the success of the dissemination activities is presented in section 3.
The objectives of the dissemination task include the management of the knowledge acquired in the
course of the project and maintaining constant relations with key stakeholders and widely
understood border control research community, policing institutions to facilitate further research
and discover new market opportunities.
It should be emphasized however, that the dissemination plan for the following period has a more
strategic manner focusing on facilitating the foreseen exploitation actions and plans which are
described in detail in the Deliverable D7.5 “Exploitation plan”. The main target is to maximise market
penetration but more importantly to address the key stakeholders and policy makers of the
recommended future EU border control initiatives i.e. EES and ETIAS and operational interoperability
systems. More details towards these activities can be found within the D7.5, however, the present
plan for the last project year should and will act as a facilitator in creating awareness of the envisioned
iBorderCtrl exploitation activities.
2.2 Dissemination and Communication Roadmap
The key to the effective dissemination of project results is to communicate important achievements
in the right time and to the right stakeholders. That is why generated knowledge is being made
available to the groups of interest in three consecutive phases:
1) Initial awareness phase (year 1) during which the concept and project objectives are being
communicated to wide range of stakeholders,
2) Targeted awareness market phase (year 2), during which early demonstrable outcomes are
being published and validated,
3) Strategic phase (year 3), during which pilot trials with end users will be held maximising
market penetration.
As the project runs currently its strategic phase (year 3) the communication roadmap is presented in
the Table 1 below. It should be noted however, that all planned dissemination and communication
actions that were carried out in the period phases (i.e. participation in international conferences and
workshops, paper publications etc.) will continue to take place since these are continuous activities
for the whole duration of the project.
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D7.8 Dissemination and communication plan
Table 1 Communication Roadmap
Phase 1: Initial awareness Phase 2: Targeted awareness Phase 3: Strategic phase
Phase
phase (M1-M12) market phase (M12-M24) (M25-M36)
(cid:120) Create a more "targeted (cid:120) Maximize target market
(cid:120) Agree upon
awareness" regarding and industry awareness
Communication strategy
iBorderCtrl technologies regarding iBorderCtrl
and future activities
with key players and system by providing more
(cid:120) Create an initial
potential users tangible results, i.e. from
s awareness in the markets
e (cid:120) Inform about the pilot trials, verification
v related with iBorderCtrl
ti technological benefits to and feedback from pilot
c project objectives and
je the target market of users.
b scope
O iBorderCtrl (cid:120) Demonstrate more
(cid:120) Present the concept,
(cid:120) Demonstrate early results advanced results
objectives and expected
(components and early (components and
results
technical validation intermediate and final
results) validation results)
(cid:120) Refine web-site with more (cid:120) Refine web-site with news,
(cid:120) iBorderCtrl logo validation
concrete results and news videos, photos, public
(cid:120) iBorderCtrl project web-
(cid:120) Social media and online deliverables and partial
site
promotion, such as news results
(cid:120) Event, literature, research
about early results in (cid:120) Social media and online
source identification
Twitter, Facebook, etc. and promotion, such as about
(cid:120) Press release
newsletter early results in Twitter,
(cid:120) Project leaflet
(cid:120) Publish brochure, press Facebook, etc. and
(cid:120) Select events for
release with intermediary newsletter
attendance and start
results (cid:120) Publish brochure, press
attending
(cid:120) Distribute marketing release and newsletter to
es material registered parties and
i
it (cid:120) Attend events partners’ relevant contacts
v
ti (cid:120) Create YouTube videos (cid:120) Distribute marketing
c
A showcasing components material
and intermediary results (cid:120) Attend events, workshops
(cid:120) Publish scientific papers in (cid:120) Issue final press release
conference journals (cid:120) Create YouTube videos
showcasing the system in
trials and users’ opinion
(cid:120) Publish scientific papers in
conference journals
(cid:120) Demonstrations and
feedback of trials
evaluation
The issuing of this deliverable falls on M24, which means that the first two phases of the
Communication Roadmap have already been completed. All initially envisioned activities have been
completed and will continuously take place in the final project year while the key objectives have been
met, as would be presented in the following sections.
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D7.8 Dissemination and communication plan
2.3 Identification of Stakeholders and User Groups
When developing a communication strategy, one of the most critical steps after determining the goals
and objectives is the identification of the target audience for the project. In order for the produced
knowledge to be disseminated effectively, the following groups have been identified. At each phase of
the project, different groups will be targeted so as to provide particular groups the most relevant
information.
Table 2 Identified Stakeholders
(cid:120) Phase 2: Targeted
(cid:120) Phase 1: Initial awareness Phase 3: Strategic phase
Phase awareness market phase
phase (M1-M12) (M25-M36)
(M12-M24)
(cid:120) policy makers in (cid:120) industry stakeholders,
(cid:120) public workers,
government, ministries, (cid:120) intelligent
(cid:120) facility managers,
(cid:120) regulators and managers, border/security supplier
(cid:120) working conditions
(cid:120) donors and grants companies,
s advisors,
p providers (cid:120) electronics and sensors
u (cid:120) IT engineers,
o (cid:120) development partners, manufacturers,
gr (cid:120) students, (cid:120) representatives from (cid:120) mobile, web and IT
et (cid:120) researchers, international and national developers
g (cid:120) general public,
r development cooperation (cid:120) policy makers,
a (cid:120) travellers,
T agencies governmental
(cid:120) families,
institutions, European
(cid:120) seniors citizens, Commission
(cid:120) communities,
(cid:120) police associations.
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D7.8 Dissemination and communication plan
2.4 Dissemination Strategy for Stakeholders and User Groups
2.4.1 Dissemination to European Industry – plan for the upcoming period M24-
M36
In the framework of D3.1: Data Collection Devices, an in-depth and comprehensive SWOT analysis of
biometric sensors (i.e. fingerprints, face and palm vein), either commercially available or in research
stage was conducted taking into account newest trends and aspects of their overall integration within
the iBorderCtrl software/ hardware platforms. The analysis also encompassed state-of-the-art
document authentication instruments to comply with current and future procedures, considering also
the outcomes of other relevant research projects. Moreover, the market research included sensors
and techniques for hidden humans’ detection (taking into account both the relevant tools already used
at the Border Control Points as well as the integration and testing of additional ones).
During this process, the technical partners responsible for the selection and use of devices (e.g.
cameras, scanners, QR code readers etc.) contacted and were in continuous discussions with several
manufacturers and suppliers of hardware material such as tools/sensors/scanners used in the border
control procedure and ICT applications suppliers and industrial players related to the security domain
in general in order to identify the optimized solution for each device selection and its integration
within the iBorderCtrl solution.
Through these communications, the iBorderCtrl project was disseminated to related Business
Interest Groups. The potential to exchange information and knowledge with these players as a first
step and the possibility to cooperate in the further exploitation of an iBorderCtrl product as a second
step will be investigated in the upcoming period. Hence, the foundations for establishing further
relations with certain industrial stakeholders possibly interested in the iBorderCtrl outcomes and
innovations have already been laid.
Early discussions with interested companies for potential future cooperation have already started
and a few examples are provided below:
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