2017 Universum Survey

106 Pages·2017·3.5 MB·English

by  Emma Agering

Universum Talent Research 2017
Partner Report | University of Arizona
US Edition | Students | All main fields of study
2017 | US | Students | All main fields of study
Who We Are
28
Present in 60 countries with Helping the world’s leading Surveying more than Thought leaders in Employer
regional offices in New York organizations strengthen 1.3 million career-seekers, Branding, publishing content
City, Paris, Shanghai, their Employer Brands for 28 partnering with thousands of on C-suite level subjects.
Singapore and Stockholm. years. universities and
organizations.
Serving more than 1 700
Full service Employer Our Employer Branding
clients globally, including
Branding partner, taking content is published yearly in
Fortune 100 companies.
clients from identifying
renowned media, e.g. WSJ,
challenges, engaging talent
CNN, Le Monde,
to measuring success.
BusinessWeek.
2017 | US | Students | All main fields of study
Sample client list
Some of the world’s most attractive employers
3
2017 | US | Students | All main fields of study
Universum in the Media
Universum Rankings and Thought leadership Publishers
4
2017 | US | Students | All main fields of study
We help higher educational institutions
Universum is the global leader in the field of employer branding and talent
research. Through our market research, consulting and media solutions we aim to
close the gap between the expectations of employers and talent, as well as
support Higher Education Institutions in their roles.
Through our unique insight into the recruitment challenges of employers and the
dynamics of the talent market, we help nearly 2,000 colleges and universities
worldwide to:
UNDERSTAND ATTRACT
The career preferences and Relevant employers to visit
expectations of students and IDENTIFY campus MANAGE
alumni
The readiness for professional The brand perception and
life of your students and attractiveness of your
alumni college/university
5
2017 | US | Students | All main fields of study
What we cover in the report
1
EXECUTIVE SUMMARY
2
TALENT PROFILE
3
UNIVERSITY BRAND PERCEPTION
4
CAREER & EMPLOYER PREFERENCES
6
2017 | US | Students | All main fields of study
About the Universum Talent Research and the target groups
THE QUESTIONNAIRE THIS REPORT
• Created with over 25 years of experience,
extensive research within HR, focus groups and
Number of respondents
communication with our clients, students and
professionals.
GROUP 1
• Global perspective - local insight.
1,599
Your students
• Conducted via an online survey. The online link
was distributed via university and alumni-
networks, communities, the Universum Panel
and different local and global partners.
GROUP 2
RESPONDENTS 81,102
All students
• Students at higher educational institutions.
• Professionals with an academic degree
• Non-academics
FIELD PERIOD
October 2016 to February 2017
Total number of
81,102
respondents in the survey
7
2017 | US | Students | All main fields of study
Agenda
1
EXECUTIVE SUMMARY Find a summary of your
university brand
perception. See the
profile, career and
employer preferences of
your students and the
comparison groups.
8
2017 | US | Students | All main fields of study
General profile and summary of career preferences
AVERAGE REPORTED AVERAGE EXPECTED
AVERAGE AGE (years) ACADEMIC PERFORMANCE ANNUAL SALARY
34 % 66 % 22.4 7.7
out of 10 52,805 USD
Your students
TOP CAREER GOALS TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
1. To have work/life balance
amic 1. A creative and dynamic work environment
2. To be secure or stable in my job
emp 2. Secure employment
3. To be dedicated to a cause or to feel that I am serving a ng p 3. Inspiring purpose
greater good
or a 4. Clear path for advancement
ure 5. High future earnings
STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH
1. Future-Oriented
2. Seeing the bigger picture
3. Taking time to think
28%
25%
20% 20%
YEAR OF
TOP 3 MOST PREFERRED INDUSTRIES 5%
1% 0%
GRADUATION
1. Health Care Services
DISTRIBUTION: 2016 2017 2018 2019 2020 2021 2022 or
2. Arts, Entertainment and Recreation
later
3. Public Sector and Governmental Agencies
9
2017 | US | Students | All main fields of study
General profile and summary of career preferences
AVERAGE REPORTED AVERAGE EXPECTED
AVERAGE AGE (years) ACADEMIC PERFORMANCE ANNUAL SALARY
34 % 66 % 21.9 7.8
out of 10 54,702 USD
All students
TOP CAREER GOALS TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
1. To have work/life balance
ng p 1. Inspiring purpose
2. To be secure or stable in my job
amic 2. A creative and dynamic work environment
3. To be dedicated to a cause or to feel that I am serving a for i 3 . Respect for its people
greater good
emp 4. Secure employment
uppo 5 . Le aders who will support my development
STATEMENTS STUDENTS IDENTIFY THEMSELVES WITH
1. Future-Oriented
2. Taking time to think
3. Seeing the bigger picture
25% 26% 24%
21%
YEAR OF
TOP 3 MOST PREFERRED INDUSTRIES
3% 2% 0%
GRADUATION
1. Arts, Entertainment and Recreation
DISTRIBUTION: 2016 2017 2018 2019 2020 2021 2022 or
2. Health Care Services
later
3. Media and Advertising
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