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About 2015 The Bicycle and The Dream of A Sustainable City - An Explorative Comparison of The Image of Bicycles in The Mass-Media and The Gen
This document compares the representation of bicycles in Italian mass media and the general public. Study 1 analyzes 405 newspaper articles and TV/print advertisements to identify key concepts, contexts, and values related to bicycles in media. Study 2 interviews 94 Rome residents on the pros and cons of urban cycling and social norms. The studies aim to compare these representations and explore social support for cycling. Mass media may influence public perceptions and uptake of cycling through agenda-setting and framing. The representation of bicycles in media is important given cycling's role in sustainable transportation.
Detailed Information
| Author: | ['jorge madera'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 15 |
| Language: | English |
| Format: | |
| Price: | FREE |
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