2013 Annual Report 2013 Annual Report - Gap Inc.

110 Pages·2014·1.98 MB·English

202130 1A3n Annunaul aRle Rpeoprtort

The retail environment
has shifted. Technology has
changed. Winning means
offering our customers an
exciting, consistent experi-
ence, fully integrated across
the physical and digital
worlds, whenever they shop.
We’re competing hard and
playing to win.
Winning means...
“Our greatest competitive
asset is our brand. Gap is
synonymous with American
casual style and everything
we do is focused on delivering
the best Gap experience and
product to more customers.”

Steve Sunnucks | Global President, Gap
The power of Celebrating iconic Connecting with 50 countries
social media Gap pieces bloggers worldwide & counting
The buzz on social media Gap owns true At Styld.by, bloggers and Hello Hungary, Peru,
roared with support American casual style shoppers can style our Brazil, Costa Rica and
and awareness for our icons – the perfect t, clothes, and link their Paraguay – the markets
ad campaign featuring crisp white shirt, khakis. looks across social media. Gap entered in 2013.
designer Waris Ahluwalia
“Blue is the color of Gap. After a great reception in China is home to more
and filmmaker Quentin
I strongly feel we own North America, the site than 80 Gap specialty
Jones following a
denim and everything now reaches 30 countries. and outlet stores after
vandalism attack.
that comes with that You can choose what you just over three years.
“Gap, thank you for and all the fabrications – want to see by blogger,
When we open a new
featuring a Sikh model denim, chambray, indigo.” country, gender, product
store, we see the
in your campaign.” or trend.
Rebekka Bay excitement and demand
A “Thank You Gap” Creative Director for our brand in the
Facebook Page Gap queues around the block.
Winning means...
“Old Navy creates products
with great quality at an
exceptional value for the
whole family. Our brand
makes fashion fun and
democratizes style. We are
for everyone, everywhere
and our global journey is
just beginning.”
Stefan Larsson | Global President, Old Navy
Going global Focused on Innovative customer Giving back
fashion essentials experiences
Two years and nearly In the U.S., our store
20 stores after Old Navy’s Selling over 8 million We build our product employees last year
successful launch in Japan, Perfect Tanks and over stories and campaigns to partnered with over 575
the brand is ready to 2 million Rockstar Jeans form a seamless shopping charitable organizations
debut in China, the world’s in 2013 shows that we are experience between nationwide to work on
second largest market, building our customers’ mobile, online and our community projects.
and the Philippines. closets with everything stores. A good example was
As we open the doors of
from their favorite basics our “Overnight Millionaire”
Our flagship in the our Philippine franchise
to seasonal must-haves. Black Friday campaign
Jing’an shopping district stores, we’re lending a
that became one of the
in Shanghai is pictured ”We’re making progress hand to our new
most successful events in
to the right, and will offer on delivering aspirational, community by helping
our brand’s 20-year history.
current American fashion on-trend, wearable product to repair the typhoon
essentials in an inviting with a strong focus on damage to a non-profit
and exciting way that only quality.” dedicated to education
Old Navy can. and reducing malnutrition.
Jill Stanton
EVP, Old Navy Product
Development & Design