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About 2 CRM AT TATA SKY - Group 2
1) The document discusses CRM practices at Tata Sky, a major DTH service provider in India. It aims to understand why CRM is important, analyze Tata Sky's CRM practices, understand the value created, gain customer insights, discover challenges, and provide recommendations. 2) The DTH market in India is large and growing, led by Tata Sky, Dish TV, Airtel Digital TV, and Sun Direct. CRM is critical for customer acquisition, quality assurance, immediate resolution, and using customer data to provide the best experience. 3) Tata Sky aims to offer best-in-class content and services. It benefits from the strong brand equity and positive perception of
Detailed Information
Author: | ['manmeet kaur'] |
---|---|
Publication Year: | 2020 |
Pages: | 17 |
Language: | English |
Format: | |
Price: | FREE |
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