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About 10 1 1 124
This document discusses using product development processes (PDPs) as a tool to analyze the internationalization of companies like Volkswagen and DaimlerChrysler. It first reviews approaches to studying PDPs from management literature. Then, it proposes mapping the geographical distribution of resources, functions, and competencies involved in PDPs to describe a company's internationalization profile. The document presents case studies of the development of the New Beetle and M-Class, which were produced abroad rather than in Germany. Finally, it compares the cases and discusses implications for further research using this approach.
Detailed Information
Author: | ['Anup Kumar'] |
---|---|
Publication Year: | 2011 |
Pages: | 33 |
Language: | English |
Format: | |
Price: | FREE |
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