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About 09 MKTG 4406 Outline
This document outlines the course details, requirements, and expectations for MKTG 4406 Applied Marketing Management at Nipissing University in winter 2009. The key aspects of the course include: - Students will apply marketing concepts through a consulting project with a local business and a marketing simulation game. - Evaluation will be based on class participation, a topic lecture, a case study analysis and presentation, the marketing consulting project, and performance in the marketing simulation game. - The objective is for students to develop strategic marketing skills and prepare for a career in marketing through real-world applications of concepts learned in prior courses.
Detailed Information
| Author: | ['Farrukh Mian'] |
|---|---|
| Publication Year: | 2010 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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