WHOA ALMONDS

42 Pages·2017·15.04 MB·English

WHOA ALMONDS
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WHOA ALMONDS
TM
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WHOA ALMONDS
TABL E OF CONTENTS
04. IN TRODUC TION
09. THE OPP ORT UNIT Y
1 7. O UR PRODUCT S

28. EXAMPLE M ARKETI NG AS SET S
34. E XAM PLE ADV ERTI SIN G A SSE TS
36. OUR STORY
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WHOA ALMONDS
INTRODUCTION
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HEY. WE’RE
WE’RE AN WITH TASTE APPEAL.
AN SNACK WITH SIT-AND-SAVOR
AND WE’RE HERE TO SATISFY
AND ALIKE.
WHOA ALMONDS
And it’ll transport you somewhere
delicious. We’re the new nut
bringing unexpectedly enticing
taste back to the snack section.
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WWHHOOAA AALLMMOONNDDSS
W E D A R E T O D U S T.
Our unique flavor dusting technique
ensures that the freshest almonds
are complemented by just the
right touch of gourmet flavor.
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WWHHOOAA AALLMMOONNDDSS
G O O D I N S I D E A N D O U T.
We’ve got the competition beat where
it matters most: quality and flavor.
Our nuts are quite a few steps up from
Planters, and Sahale can’t hold a torch
to our flavor delivery or dusting process.
Oh, and we’re better-looking, too.
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WHOA ALMONDS
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WHOA ALMONDS
T H E I N D U S T R Y I S B O O M I N G .
The snack business is alive and
well, with 14.2% of consumers
eating 5+ snacks per day in
2017, up from 11.5% in 2016.
SOURCE: 2017 IRI SNACKING SURVEY
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