White space is not your enemy : a beginner's guide to communicating visually through graphic, web & multimedia design

313 Pages·2017·198.71 MB·English

by  Golombisky

WHITE SPACE IS NOT YOUR ENEMY
A BEGINNER’S GUIDE TO COMMUNICATING
VISUALLY THROUGH GRAPHIC, WEB &
MULTIMEDIA DESIGN

WHITE SPACE
IS NOT YOUR ENEMY
A Beginner’s Guide to Communicating Visually Through
Graphic, Web & Multimedia Design • 3rd ed.
&
Rebecca Hagen
Kim Golombisky
A FOCAL PRESS BOOK
CRC Press
Taylor & Francis Group
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Boca Raton, FL 33487-2742
© 2017 by Taylor & Francis Group, LLC
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Version Date: 20160310
International Standard Book Number-13: 978-1-138-80464-7 (Paperback)
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Library of Congress Cataloging‑in‑Publication Data
Names: Hagen, Rebecca, author. | Golombisky, Kim, author.
Title: White space is not your enemy : a beginner’s guide to communicating visually through graphic, web &
multimedia design / Rebecca Hagen and Kim Golombisky.
Description: Third edition. | Boca Raton : Taylor & Francis, 2016. | Includes index.
Identifiers: LCCN 2016005527 | ISBN 9781138804647 (alk. paper)
Subjects: LCSH: Graphic arts-- Handbooks, manuals, etc. | Visual communication-- Handbooks, manuals, etc. |
Commercial art-- Handbooks, manuals, etc.
Classification: LCC NC997 .G563 2016 | DDC 740-- dc23
LC record available at http://lccn.loc.gov/2016005527
Visit the Taylor & Francis Web site at
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and the CRC Press Web site at
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To our Starbucks baristas at
the New Tampa Super Target: Since 2008, you have
sustained us through three editions and roughly
400 Tuesday morning book meetings.
Gracias, Amigas.

TABLE OF
CONTENTS
White Space Is Not Your Enemy:
A Beginner’s Guide to Communicating
Visually Through Graphic, Web &
Multimedia Design
Acknowledgments
XV
Preface
XVII
Chapter 1
What is Design?
1
Making Visuals & Type Play Nice in Space
» Form follows function in design
» Design drives visual culture
» Graphic design communicates
» Computers democratized graphic design
» The www changed all the rules
» Graphic design is planned
» Make pictures & words work together in space
» Know the rules. Break the rules if you have a reason.
» Try this
VII
Chapter 2
Step Away From the Computer
9
For Research & Brainstorming
» Research
» Brainstorming
» Sketches
» Try this
Chapter 3
I Need to Design This today
21
The Works-Every-Time Layout
» Why the works-every-time layout works
» Parts of the works-every-time layout
» Final thoughts
» Try this
» The works-every-time layout: A gallery
Chapter 4
Layout Sins
33
13 amateur errors
» Sin no. 1: Centering everything
» Sin no. 2: Warped or naked photos
» Sin no. 3: Too many fonts
» Sin no. 4: Bulky borders & boxes
» Sin no. 5: Cheated or missing margins
» Sin no. 6: Stairstepping
» Sin no. 7: 4 corners & clutter
» Sin no. 8: Trapped negative space
» Sin no. 9: Busy backgrounds
» Sin no. 10: Tacky type emphasis
» Sin no. 11: Bad bullets
» Sin no. 12: Widows & orphans
» Sin no. 13: Justified rivers
» Try this
VIII
Chapter 5
Mini Art School
45
The Elements, Principles & Theories of Design
» Element no. 1: Space
» Element no. 2: Line
» Element no. 3: Shape/form
» Element no. 4: Size/scale
» Element no. 5: Color
» Element no. 6: Texture
» Element no. 7: Value
» Principle no. 1: Focal point/emphasis
» Principle no. 2: Contrast
» Principle no. 3: Balance
» Principle no. 4: Movement
» Principle no. 5: Rhythm/pattern
» Principle no. 6: Unity
» Gestalt theory
» Try this
Chapter 6
Layout
65
Where to Put Visuals & Type for Impact
» How do I know where to put stuff?
» Where do I put the rest of my stuff?
» Creating hierarchy
» Layouts with multiple topics on the same screen or page
» Multiple-page layouts
» Exit here
» Try this
» Layout ideas you can swipe: Beyond the works-every-time layout
IX