Vietnam Tourism: Policies and Practices

233 Pages·2022·12.341 MB·English

by  Huong T. Bui, Giang T. Phi, Long H. Pham, Huong H. Do, Andrew Le, Binh Nghiem-Phu

172 15.6 172
Vietnam Tourism V Vietnam
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Policies and Practices
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Huong T. Bui, Giang T. Phi, Long H. Pham,
Tourism
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Huong H. Do, Andrew Le, Binh Nghiem-Phu o
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Vietnam has experienced rapid growth within its tourism industry during the i
past decades. This growth is part of Vietnam’s opening economy, allowing s
m
a wide range of forms of tourism. Vietnam Tourism: Policies and Practices
provides a comprehensive review of tourism development in Vietnam. Part I Policies and Practices
outlines the history of tourism, the role and involvement of public and private P
sectors in governance and planning, and the markets for tourism. Part II offers o
l
analysis and assessment of various types of tourism in Vietnam, including i
c
marine and island, eco, heritage, dark and community-based tourism. Part III i
e
centres on current operational issues of tourism, hotels and events. Huong T. Bui
s

244 The book provides an up-to-date analysis on Vietnamese tourism policy, a Giang T. Phi
structure, governance, and operations, as well as various forms of tourism n
from both a theoretical and practical perspective by: d Long H. Pham

P
• providing a comprehensive review in a single resource.
r Huong H. Do
• outlining public and private sector tourism. a
c Andrew Le
• addressing Vietnamese structure, governance and planning of tourism. t
i
• examining special interest tourism. c Binh Nghiem-Phu
e
• addressing current issues affecting the industry’s operations and
s
management.
• embracing local and global perspectives. Bui
• outlining principles and practices applicable to Southeast Asia. Phi
Pham
Written by scholars with extensive research experience on tourism in Vietnam,
this book is a reliable source of reference for students, researchers and Do
industry practitioners who are interested modern tourism, specifically in Le
Vietnam and Southeast Asia. Nghiem-
Phu
Front cover image: Long H. Pham
Space for bar code with
ISBN included
Vietnam Tourism
Policies and Practices

Vietnam Tourism
Policies and Practices
Huong T. Bui
Ritsumeikan Asia Pacific University (APU), Japan
Giang T. Phi
VinUniversity, Vietnam
Long H. Pham
Vietnam National University (Ha Noi), Vietnam
Huong H. Do
Thai Binh Duong University, Vietnam
Andrew Le
International College of Management Sydney, Australia
Binh Nghiem-Phu
University of Hyōgo, Japan
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© Huong T. Bui, Giang T. Phi, Long H. Pham, Huong H. Do, Andrew Le, and Binh Nghiem-Phu 2022. All rights
reserved. No part of this publication may be reproduced in any form or by any means, electronically, mechani-
cally, by photocopying, recording or otherwise, without the prior permission of the copyright owners.
A catalogue record for this book is available from the British Library, London, UK.
Library of Congress Cataloging-in-Publication Data
Names: Bui, Huong T., author.
Title: Vietnam Tourism: policies and practice
Huong T. Bui, Ritsumeikan Asia Pacific University (APU), Japan,
Giang T. Phi, VinUniversity, Vietnam,
Long H. Pham, Vietnam National University, Vietnam,
Huong H. Do, Thai Binh Duong University, Vietnam,
Andrew Le, International College of Management Sydney, Australia,
Binh Nghiem-Phu, University of Hyogo, Japan.
Description: Boston, MA : CABI is a trading name of CAB International,
[2022] | Includes bibliographical references and index. | Summary:
‘Vietnam has experienced rapid growth within its tourism industry during
the past decade. This growth is part of Vietnam’s transitional economy
in which a wide range of forms of tourism have emerged’-- Provided by
publisher.
Identifiers: LCCN 2021038917 (print) | LCCN 2021038918 (ebook) | ISBN
9781789242782 (Hardback) | ISBN 9781789242799 (eBook) | ISBN
9781789242805 (ePub)
Subjects: LCSH: Tourism--Vietnam. | Tourism--Social aspects--Vietnam. |
Economic development--Vietnam.
Classification: LCC G155.V49 B85 2022 (print) | LCC G155.V49 (ebook) |
DDC 338.4/791597--dc23
LC record available at https://lccn.loc.gov/2021038917
LC ebook record available at https://lccn.loc.gov/2021038918
References to Internet websites (URLs) were accurate at the time of writing.
ISBN-13: 9781789242782 (hardback)
9781789242799 (ePDF)
9781789242805 (ePub)
DOI: 10.1079/9781789242782.0000

Commissioning Editor: Claire Parfitt
Editorial Assistant: Lauren Davies
Production Editor: James Bishop
Typeset by Exeter Premedia Services Pvt Ltd, Chennai, India
Printed and bound in the UK by Severn, Gloucester
Contents
Authors vii
Guest Contributors ix
List of Figures xiii
List of Tables xv
Part I. Tourism Policies and Practices Across Time and Space
1. Vietnam Tourism: a View from Within 1
Huong T. Bui and Giang T. Phi
2. The History and Evolution of Vietnam Tourism 12
Huong T. Bui and He T. Bui
3. Tourism Policies and Governance 28
Huong T. Bui, Long H. Pham, Thanh D. Tran and Binh Nghiem-Phu
4. Tourism Planning in the Central Highlands: Policies and Practices 45
Thuy T. Duong, Tuan Q. Pham, Hai Q. Truong, Huong T. Bui, Thanh D. Tran and
Giang T. Phi
Part II. Types and Forms of Tourism
5. Marine and Island Tourism: Stakeholder Involvement in Policy
Formulation and Implementation 63
Huong H. Do and Giang T. Phi
6. Ecotourism in Forests and Protected Areas 85
Long H. Pham, Huong T. Bui, Huong H. Do and Thomas E. Jones
7. Community-based Tourism: Challenges and Opportunities for
Sustainable Development 103
Giang T. Phi and Long H. Pham
8. Heritage Conservation and Tourism: the Present and Future of the Past 119
Huong T. Bui, Andrew Le and Thomas E. Jones
v
vi Contents
9. Dark Tourism in the Former Demilitarized Zone (DMZ) 136
Phuong M. Ngo, Huong T. Bui and Alexandru Dimache
Part III. Tourism Industry Practices
10. Vietnam Tour Operators and Responsible Tourism: a Behavioural
Approach 151
Quynh N. Bui, Giang T. Phi and Andrew Le
11. Public Opinion on Quarantine Hotels: a Question of Corporate Social
Responsibility 164
Binh Nghiem-Phu and Hang T.B. Tran
12. Policies and Stakeholder Engagement in Cultural Events 177
Phuong-Anh Dang, Le-Anh Trinh, Giang T. Phi and Huong T. Bui
13. Human Resources Management Practices in the Tourism Industry 195
Thu G. Hoang, Huong H. Do and Andrew Le
Index 209
Authors
Huong T. Bui is a professor at the College of Asia Pacific Studies, Ritsumeikan Asia Pacific University
(APU), Japan. She holds a PhD in tourism management from Griffith University (Australia). Prior to
her career in academia, Huong worked in the tourism industry and was a consultant for tourism
development projects in South-east Asia for the World Bank, Japan International Cooperation
Agency (JICA) and the Netherlands Development Organization (SNV). She has received research
grants from the Japan Society for Promotion of Sciences (JSPS) on dark tourism, heritage tourism,
and disaster risk management for the tourism sector in Asia. Her research expertise revolves around
conflict resolution, crisis management, sustainable resource management and adaptive resilience of
tourism destinations. She has published 40 journal articles in leading tourism journals and edited
two books on tourism in Asia: Tourism and Development in Southeast Asia (2020, Routledge) and
Nature-based Tourism in Asia Mountain’s Protected Area (2021, Springer). Email: [email protected]
Giang T. Phi is an assistant professor in tourism management and innovation/entrepreneurship
at the College of Business and Management, VinUniversity, Hanoi, Vietnam. She holds a PhD in
tourism management from Griffith University, Australia, and is an expert in tourism, social entre-
preneurship, design thinking and sustainable development. The first edition of her edited book is
Critical Issues in Tourism Co-Creation (2021, Routledge). Besides serving on the advisory board of
Community-based Tourism Travel and Consulting social enterprise since 2014, Giang has engaged
in high-profile consulting projects for the European Commission and Tourism Accommodation
Australia. Having lived and worked in four countries across three continents, Giang now focuses on
bringing her global experience to drive positive changes through impactful teaching, research and
community services in Vietnam. Email: [email protected]
Long H. Pham is an associate professor and Dean of the Faculty of Tourism Studies, University of
Social Sciences and Humanities, Vietnam National University (Hanoi). He is also a visiting professor at
Rikkyo University, Japan. He graduated from the Vietnam National University (Vietnam), University
of Utara (Malaysia), and holds a PhD from Rikkyo University in Japan. His research areas include
ecotourism, community-based tourism, sustainable tourism development, and tourism policies and
governance in South-east Asia. He is a leading consultant in sustainable tourism, community-based
tourism and ecotourism in protected areas in Vietnam for international organizations such as the
British Council Vietnam, Korea International Cooperation Agency (KOICA), German Development
Agency (GIZ), United National Development Programme (UNDP), United Nations Educational,
vii
viii Authors
Scientific and Cultural Organization (UNESCO), United States Agency for International Development
(USAID), International Labour Organisation (ILO) and JICA. Long Pham has recently received a
research grant from the National Foundation for Science and Technology (NAFOSTED), Vietnam, on
value co-creation and destination brand equity. He is a senior policy adviser in tourism planning and
development in Vietnam. Email: [email protected]
Huong H. Do is a lecturer at Thai Binh Duong University, Nha Trang, Vietnam. She was previously
Head of the Tourism Department at Hoa Sen University and founding Dean, School of Tourism at
the former Hoa Sen College, Ho Chi Minh city. This is also where she devoted her career to develop
a theory-practice-balanced curriculum in tourism and hospitality higher education programmes.
She earned her PhD in tourism management (Griffith University), her MSc in strategic tourism
management (SKEMA Business School), and her MBA in international business (Asian Institute
of Technology). Her research focuses on tourist behaviour, destination management and sustain-
able tourism. Huong was also a national consultant for local tourism destinations and ecotourism
development in protected areas in Vietnam funded by local governments and the Asian Development
Bank. Email: [email protected]
Andrew Le is a senior lecturer and Postgraduate Program Manager (Tourism, Hospitality, and
Events) at the International College of Management Sydney (ICMS), Australia. Previously, he worked
as a lecturer and course convenor at several business schools at Southern Cross University, Griffith
University and Hanoi University. Andrew holds a PhD from Griffith University (Australia). His
research interests cover tourism and hospitality, and sustainable development. Andrew is a reviewer
and publishes in these areas in top-tier journals and with publishers such as Springer, CABI and
the International Union for Conservation of Nature (IUCN). Additionally, he has worked as a team
leader and senior consultant for international development projects funded by Europe Aid, Asian
Development Bank (ADB), UNESCO, the Dutch Organisation for Internationalisation in Education
(NUFFIC), Spanish Agency for International Development Cooperation (AECID), SNV and USAID.
Email: [email protected]
Binh Nghiem-Phu is an assistant professor at the School of Economics and Management, University
of Hyōgo, Japan. Before that, he taught in other educational institutions in Vietnam and Japan, such
as the Thuong Mai University (Vietnam) and Fukushima College – National Institute of Technology
(Japan), as a full-time lecturer. The majority of his research is directed towards understanding con-
sumers’ perceptions and evaluations of the characteristics and images of products, services, organi-
zations and places. He adopts the approaches of applied psychology theories to the implementation
of marketing and management activities. His research papers or academic services can be found in
or are with the Asia Pacific Journal of Marketing and Logistics, the Journal of Air Transport Management
and Tourism and Hospitality Research. Email: [email protected]
Guest Contributors
Quynh N. Bui is a lecturer of the Faculty of Tourism Studies, University of Social Sciences and
Humanities, Vietnam National University in Hanoi. Upon completing a Master’s in social sciences in
marketing at the University of East Anglia (UK), she is enrolling in a PhD in tourism economics at the
National Economics University, Vietnam. Her research interests include tourism and development,
responsible tourism, sustainability in tourism, personal and organizational behaviours in tourism,
marketing in tourism and event tourism. She worked as a tourism specialist in tourism development,
ecotourism and community-based tourism in Vietnam for international organizations such as GTZ,
AECID and JICA. Email: [email protected]
He T. Bui is a master’s student at Ritsumeikan Asia Pacific University (APU), Japan. Prior to enrol-
ment in academia, she worked at the National Archives of Vietnam for 10 years. She has co-authored
some thematic books on Vietnamese history in the colonial period, including Educational Policies in
Colonial Vietnam 1858–1945 (2016, IC Publisher) and Communal Reform (2018, IC Publisher). Her
current research is about tourism history, with a focus on the French colonization of Indochina.
Email: [email protected]
Phuong-Anh Dang is a lecturer at the University of Social Science and Humanities, Vietnam
National University, Hanoi. She holds a PhD in cultural studies at Vietnam National Institute of
Culture and Art Studies. She completed her BA and MA at the Faculty of Tourism Studies, Vietnam
National University in Hanoi (2005 and 2012). She has received several grants from Indian Technical
and Economic Cooperation (ITEC) (India, 2014), NAFOSTED (Vietnam, 2019) and the International
Convention of Asian Scholars (ICAS) (the Netherlands, 2021). Phuong Anh’s research focuses on
tourism, heritage and cultural studies, sustainable tourism development, and community engage-
ment in planning and development. Email: [email protected]
Alexandru O. Dimache an assistant professor at the College of Asia Pacific Studies, Ritsumeikan
Asia Pacific University (APU), Japan. He holds a PhD in Tourism Management from the Hong Kong
Polytechnic University (Hong Kong), an Erasmus European Masters in Tourism Management (EMTM),
and a BSc in Tourism Management from the University of Surrey (UK). Beyond academia, he worked
as a consultant and guide for adventure travel companies in Romania and the UK. His experience
and expertise span across dark tourism, heritage and museum studies, interpretation, identity and
attachment, psychology, linguistics, and social entrepreneurship. Email: [email protected]
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