To Be the World's Leading Airline Group

122 Pages·2015·6.78 MB·English

Annual Report 2015
Year ended March 2015
Accelerate
To Be the World’s Leading Airline Group
ANA Group’s Vision
Mission Statement
Built on a foundation of security and trust,
“the wings within ourselves” help to fulfill the hopes
and dreams of an interconnected world.
ANA Group Safety Principles
Safety is our promise to the public and
is the foundation of our business.
Safety is assured by an integrated
management system and mutual respect.
Safety is enhanced through individual
performance and dedication.
Management Vision
It is our goal to be the world’s leading airline group
in customer satisfaction and value creation.
ANA’s Way
To live up to our motto of “Trustworthy,
Heartwarming, Energetic!”, we work with:
1. Safety:
We always hold safety as our utmost priority,
because it is the foundation of our business.
2. Customer Orientation:
We create the highest possible value for our customers
by viewing our actions from their perspective.
3. Social Responsibility:
W e are committed to contributing to a better,
more sustainable society with honesty and integrity.
4. Team Spirit:
W e respect the diversity of our colleagues worldwide and come together
as one team by engaging in direct, sincere and honest dialogue.
5. Endeavor:
We endeavor to take on any challenge in the global market
through bold initiative and innovative spirit.
To Our Stakeholders
A
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’s
V
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Shinichiro Ito
Chairman of the Board
Shinya Katanozaka
of Directors
President &
Chief Executive Officer
We at the ANA Group have a Mission Statement that contains the following beliefs.
“Built on a foundation of security and trust” means that all group operations occur on a foundation of security and trust;
“the wings within ourselves” connects people and things from around the world;
“help to fulfill the hopes and dreams of
an interconnected world” is to work together with society to create sustainable values for the future.
Based on our brand power and corporate culture we have developed over the 60 years since our founding, we will
respond to stakeholders’ expectations by connecting group synergies and comprehensive capabilities to our future growth
and creating economic and social value.
We will carry on these beliefs to the future contained in our Mission Statement while taking the various management
opportunities in front of us and promoting growth strategies.
We ask for your continued support for the ANA Group as we continue our journey.
Annual Report 2015 1
History of Value Creation
Our Four Strengths Creating the ANA Brand
Unique & Scale &
1952
Innovative Expansion
Founded as a Private Airline Company
ANA starts business with two helicopters We generate original values We find support from
through bold initiatives and countless numbers of
an innovative spirit. customers.
Started SKiP service, a domestic check-in
Expanded our network by joining Star
2004 model, the former Smart-e service 1999
1953 Alliance, one of the largest global alliances
(first in the Japanese airline industry)
Commenced First Scheduled
Number of passengers carried reached
Domestic Passenger Operations 2009 Commenced Okinawa Cargo Hub & Network 2003
over 1 billion
The Tokyo–Osaka route
Invested in Peach Aviation Limited,
No. 1 international network carrier
2011 Japan’s first Low Cost Carrier (LCC) 2014
at Haneda
Established the LCC Vanilla Air Inc.
(formerly AirAsia Japan Co., Ltd.)
Achieved issuance of 28 million
2015
ANA Mileage Club Cards
Established MRO Japan Co., Ltd.,
2015
a dedicated aircraft maintenance company
1986
Commenced First Scheduled
International Passenger Operations Introduced the Boeing 787 as its launch No. 1: Largest share of passengers
The Tokyo–Guam route customer in 2011 carried on domestic operations
Unique ＆ Innovative
Scale ＆ Expansion
Quality Leadership
Sustainability
1952 1953 1978 1986 1990 1994
Narita Airport Kansai Airport
in operation in operation
Commenced first scheduled Commenced first scheduled
Founded
domestic passenger operations international passenger operations
2 ANA HOLDINGS INC.
Our Four Strengths Creating the ANA Brand
Quality
Sustainability
Leadership
We create valuable time We have been spreading
Accumulated
and precious space under our wings across the world
our motto of “Trustworthy, in concert with society.
Brand Power
Heartwarming, Energetic!”
Introduced full-flat seats in First Class Selected for inclusion in the FTSE4Good
1996 2006
(first in the Japanese airline industry) SRI index
Awarded Airline of the Year for the first time Designated as an Eco-First company
2007 2008
by Air Transport World magazine (first in the transportation industry)
Introduced all aisle seating Designated as a Nadeshiko Brand company
2010 ANA BUSINESS STAGGERED 2014 (first in the Japanese airline industry)
(first in the Japanese airline industry) Acquired the highest possible AAA rating for sustainable quality
evaluation from Sumitomo Mitsui Banking Corporation
Awarded No. 1 for second consecutive year
2014 in website brand value rankings*1 Promoted women through the Positive Action Declaration
for ANA SKY WEB
Stated the Diversity & Inclusion Declaration
Awarded Asia Pacific Airline of the Year 2015
by CAPA*2 Elected to be an official partner of
the Tokyo 2020 Olympic and Paralympic Games
Japan’s only airline to win the world’s ANA is in 3rd place overall in the Nikkei
highest 5-Star rating from SKYTRAX Woman’s Ranking of the “Best 100
for the third consecutive year Companies for Women to Work for in Japan”
*1 Source: Tribeck Brand Strategies, Inc.
*2 Centre For Aviation
2015
2010 2013 2014
Resumed scheduled international Shifted to a holding Expanded international
operations at Haneda Airport company structure network at Haneda Airport
Annual Report 2015 7
ANA Group Value Creation Cycle
Based on the ANA brand we have developed over the years,
we will continue to create OUTCOMES (values) to share with stakeholders and
repeat reinvestments to be the world’s leading airline group.
INPUTS
Financial Capital
Financial activities / Earnings
Optimal Enhancement and
Manufactured Capital Development of
Allocation of
Infrastructure (airports and facilities) / Revenue Platforms
Aircraft / Network Management Development of
Accumulated Resources
Intellectual Capital Products & Services
Expansion and
Brand Power IT systems / Diversification of
Service development capability
Revenue Domains
Human Capital
Human resources (employees) /
Corporate culture / Knowledge / Hospitality
Cost Restructuring
Social and Relationship Capital Initiatives
Regional industries /
Regional communities / Trust
Natural Capital
Tourism resources
Environment
Foundation Supporting Value Creation
Mission Statement and Safet(Cyo rPproirnatce iGpolveesrnance) See pages 52–61 for details
2013 2014
Shifted to a holding Expanded international
company structure network at Haneda Airport
3 ANA HOLDINGS INC. 4
Human
Resources
Safety
FY2014–16 ANA Group
Corporate Strategy
Development of
Marketing Strategy Operations Communication
Products & Services
Scale & Expansion Quality Leadership Sustainability
Unique & Innovative Pursue expansion and diversification Continue to provide safe and Respect every precious
of revenue domains by enhancing comfortable services with relationship with stakeholders
Enhance global competitiveness
our developed marketing capability Japanese-style hospitality, for sustainable growth.
and respond to environmental
changes and market needs. and customer platform. “OMOTENASHI.”
See pages 30–40 for details
Environment
Foundation Supporting Value Creation Society
(Corporate Governance) See pages 52–61 for details
2015
4
Society
OUTCOMES
Customers
Achieve Financial Targets
Creditors
To become a truly worthy
Investors and
Stabilize Earnings Structure & Shareholders group company in the world
Maintain Financial Health
by creating economic
Employees
Enhance Customer Convenience Sharing Values with
and Comfort Stakeholders and social value.
Diversify Human Resources Business Government
Taking on Global Challenges Partners Organizations
Accumulate Valued Knowledge
Regional
Communities
Activate Society
Reduce Environmental Impact
FY2014–16
See page 23 for details
ANA Group
Corporate Strategy
Plans for the Fiscal Year Ending March 2017
(Disclosed February 14, 2014)
¥1,850.0
Operating Revenues billion
¥130.0
Operating Income billion
7.1
Return on Equity (ROE) %
6.3
Return on Assets (ROA) % 2020
Earnings per Share (EPS) ¥17.2 The Tokyo 2020 Olympic and
Paralympic Games
Increase additional slots
in the Tokyo metropolitan area airports (assumed)
5
The world’s leading
airline group
To become a truly worthy
group company in the world
by creating economic
and social value.
The ANA Group’s Value Creation Cycle
Allocate INPUTS (six types of capital) optimally based on the brand
power developed since our founding.
Create OUTCOMES (values) through each group company’s business
along with the major strategic themes formulated in the FY2014–16
ANA Group Corporate Strategy.
A chieve sustainable growth by sharing OUTCOMES
with stakeholders and reinvesting for the future.
A im to be the world’s leading airline group by repeating the value
creation cycle generating both economic and social value,
with support from all over the world.
Long-term
See pages 17 to 22 for details
Strategic Vision
Targets for the Fiscal Year Ending March 2026
(Disclosed January 30, 2015)
¥2,500.0
Operating Revenues billion
¥200.0
Operating Income billion
10
Return on Equity (ROE) %
8
Return on Assets (ROA) %
To the future
¥30
Earnings per Share (EPS)
5 Annual Report 2015 6
At a Glance
Business Domains and Structure
ALL NIPPON AIRWAYS CO., LTD.
Full Service Carriers ANA WINGS CO., LTD.
Air Japan Co., Ltd.
Air Transportation
Low Cost Carriers (LCC) Vanilla Air Inc.
Peach Aviation Limited
Equity-Method Affiliate
and more
Airport Ground Support ANA AIRPORT SERVICES Co., Ltd. and more
A Aircraft Maintenance ANA Base Maintenance Technics Co., Ltd. and more
N
A
H Vehicle Maintenance ANA MOTOR SERVICE CO., LTD. and more
O
L Cargo and Logistics ANA Cargo Inc., Overseas Courier Service Co., Ltd. and more
D
IN Airline Related Catering ANA Catering Service Co., Ltd.
G
S Contact Center ANA TELEMART CO., LTD.
I
N
C IT Systems ANA Systems Co., Ltd. and more
.
Pilot Training Pan Am Holdings, Inc. and more
Others
Travel Services ANA Sales Co., Ltd. and more
Trade and Retail ALL NIPPON AIRWAYS TRADING Co., Ltd. and more
Others Human Resources and Business Support ANA Business Solutions Co., Ltd. and more
Others 1.6% Trends of Management Financial Indicators ROE
ROA
Trade and Retail (%)
6.6 7
Travel Services 6.2% 5.3 5.1 6
4.7
5
8.3% Operating 5.1 5.1
Income 3.2 4.2 4
Airline Related (¥ Billions) 3.7
120.0 3
103.8
11.0% Composition of 100.0 97.0 2.5 91.5 2
Operating Revenues 80.0 EPS
by Segment* 67.8 13.51 65.9 1(5¥)
60.0 11.22 11.24
9.29
(Year ended March 2015)
Air Transportation 10
40.0 5.41
20.0 5
72.9% 0 2011 2012 2013 2014 2015 (Years 0
ended March)
(Left) Operating Income
(Right) EPS ROE ROA
* Composition calculated with operating revenues before eliminations.
8 ANA HOLDINGS INC.