The Signal and the Noise: Why So Many Predictions Fail-but Some Don't.

695 Pages·2012·9.29 MB·English

by  Nate Silver

THE PENGUIN PRESS
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First published in 2012 by The Penguin Press, a member of Penguin Group (USA) Inc.
Copyright © Nate Silver, 2012
All rights reserved
Illustration credits
Figure 4-2: Courtesy of Dr. Tim Parker, University of Oxford Figure 7-1: From “1918 Influenza: The Mother of All Pandemics” by
Jeffery Taubenberger and David Morens, Emerging Infectious Disease Journal, vol. 12, no. 1, January 2006, Centers for Disease
Control and Prevention Figures 9-2, 9-3A, 9-3C, 9-4, 9-5, 9-6 and 9-7: By Cburnett, Wikimedia Commons Figure 12-2: Courtesy of
Dr. J. Scott Armstrong, The Wharton School, University of Pennsylvania LIBRARY OF CONGRESS CATALOGING IN
PUBLICATION DATA Silver, Nate.
The signal and the noise : why most predictions fail but some don’t / Nate Silver.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-10159595-4
1. Forecasting. 2. Forecasting—Methodology. 3. Forecasting—History. 4. Bayesian statistical decision theory. 5. Knowledge, Theory
of. I. Title.
CB158.S54 2012
519.5'42—dc23 2012027308
While the author has made every effort to provide accurate telephone numbers, Internet addresses, and other contact information at the
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To Mom and Dad
CONTENTS
Title Page
Copyright
Dedication
Introduction

1. A CATASTROPHIC FAILURE OF PREDICTION
2. ARE YOU SMARTER THAN A TELEVISION PUNDIT?
3. ALL I CARE ABOUT IS W’S AND L’S
4. FOR YEARS YOU’VE BEEN TELLING US THAT RAIN IS
GREEN
5. DESPERATELY SEEKING SIGNAL
6. HOW TO DROWN IN THREE FEET OF WATER
7. ROLE MODELS
8. LESS AND LESS AND LESS WRONG
9. RAGE AGAINST THE MACHINES
10. THE POKER BUBBLE
11. IF YOU CAN’T BEAT ’EM . . .
12. A CLIMATE OF HEALTHY SKEPTICISM
13. WHAT YOU DON’T KNOW CAN HURT YOU

Conclusion
Acknowledgments
Notes
Index
INTRODUCTION
T
his is a book about information, technology, and scientific progress. This
is a book about competition, free markets, and the evolution of ideas. This
is a book about the things that make us smarter than any computer, and a
book about human error. This is a book about how we learn, one step at a time,
to come to knowledge of the objective world, and why we sometimes take a step
back.
This is a book about prediction, which sits at the intersection of all these
things. It is a study of why some predictions succeed and why some fail. My
hope is that we might gain a little more insight into planning our futures and
become a little less likely to repeat our mistakes.
More Information, More Problems
The original revolution in information technology came not with the microchip,
but with the printing press. Johannes Gutenberg’s invention in 1440 made
information available to the masses, and the explosion of ideas it produced had
unintended consequences and unpredictable effects. It was a spark for the
Industrial Revolution in 1775,1 a tipping point in which civilization suddenly
went from having made almost no scientific or economic progress for most of its
existence to the exponential rates of growth and change that are familiar to us
today. It set in motion the events that would produce the European
Enlightenment and the founding of the American Republic.
But the printing press would first produce something else: hundreds of years
of holy war. As mankind came to believe it could predict its fate and choose its
destiny, the bloodiest epoch in human history followed.2
Books had existed prior to Gutenberg, but they were not widely written and
they were not widely read. Instead, they were luxury items for the nobility,
produced one copy at a time by scribes.3 The going rate for reproducing a single
manuscript was about one florin (a gold coin worth about $200 in today’s
dollars) per five pages,4 so a book like the one you’re reading now would cost
around $20,000. It would probably also come with a litany of transcription
errors, since it would be a copy of a copy of a copy, the mistakes having
multiplied and mutated through each generation.
This made the accumulation of knowledge extremely difficult. It required
heroic effort to prevent the volume of recorded knowledge from actually
decreasing, since the books might decay faster than they could be reproduced.
Various editions of the Bible survived, along with a small number of canonical
texts, like from Plato and Aristotle. But an untold amount of wisdom was lost to
the ages,5 and there was little incentive to record more of it to the page.
The pursuit of knowledge seemed inherently futile, if not altogether vain. If
today we feel a sense of impermanence because things are changing so rapidly,
impermanence was a far more literal concern for the generations before us.
There was “nothing new under the sun,” as the beautiful Bible verses in
Ecclesiastes put it—not so much because everything had been discovered but
because everything would be forgotten.6
The printing press changed that, and did so permanently and profoundly.
Almost overnight, the cost of producing a book decreased by about three
hundred times,7 so a book that might have cost $20,000 in today’s dollars instead
cost $70. Printing presses spread very rapidly throughout Europe; from
Gutenberg’s Germany to Rome, Seville, Paris, and Basel by 1470, and then to
almost all other major European cities within another ten years.8 The number of
books being produced grew exponentially, increasing by about thirty times in the
first century after the printing press was invented.9 The store of human
knowledge had begun to accumulate, and rapidly.
FIGURE I-1: EUROPEAN BOOK PRODUCTION
As was the case during the early days of the World Wide Web, however, the
quality of the information was highly varied. While the printing press paid
almost immediate dividends in the production of higher quality maps,10 the
bestseller list soon came to be dominated by heretical religious texts and
pseudoscientific ones.11 Errors could now be mass-produced, like in the so-called
Wicked Bible, which committed the most unfortunate typo in history to the page:
thou shalt commit adultery.12 Meanwhile, exposure to so many new ideas was
producing mass confusion. The amount of information was increasing much
more rapidly than our understanding of what to do with it, or our ability to
differentiate the useful information from the mistruths.13 Paradoxically, the result
of having so much more shared knowledge was increasing isolation along
national and religious lines. The instinctual shortcut that we take when we have
“too much information” is to engage with it selectively, picking out the parts we
like and ignoring the remainder, making allies with those who have made the
same choices and enemies of the rest.
The most enthusiastic early customers of the printing press were those who
used it to evangelize. Martin Luther’s Ninety-five Theses were not that radical;
similar sentiments had been debated many times over. What was revolutionary,
as Elizabeth Eisenstein writes, is that Luther’s theses “did not stay tacked to the
church door.”14 Instead, they were reproduced at least three hundred thousand
times by Gutenberg’s printing press15—a runaway hit even by modern standards.
The schism that Luther’s Protestant Reformation produced soon plunged
Europe into war. From 1524 to 1648, there was the German Peasants’ War, the
Schmalkaldic War, the Eighty Years’ War, the Thirty Years’ War, the French
Wars of Religion, the Irish Confederate Wars, the Scottish Civil War, and the
English Civil War—many of them raging simultaneously. This is not to neglect
the Spanish Inquisition, which began in 1480, or the War of the Holy League
from 1508 to 1516, although those had less to do with the spread of
Protestantism. The Thirty Years’ War alone killed one-third of Germany’s
population,16 and the seventeenth century was possibly the bloodiest ever, with
the early twentieth staking the main rival claim.17
But somehow in the midst of this, the printing press was starting to produce
scientific and literary progress. Galileo was sharing his (censored) ideas, and
Shakespeare was producing his plays.
Shakespeare’s plays often turn on the idea of fate, as much drama does. What
makes them so tragic is the gap between what his characters might like to
accomplish and what fate provides to them. The idea of controlling one’s fate
seemed to have become part of the human consciousness by Shakespeare’s time
—but not yet the competencies to achieve that end. Instead, those who tested
fate usually wound up dead.18
These themes are explored most vividly in The Tragedy of Julius Caesar.
Throughout the first half of the play Caesar receives all sorts of apparent
warning signs—what he calls predictions19 (“beware the ides of March”)—that
his coronation could turn into a slaughter. Caesar of course ignores these signs,
quite proudly insisting that they point to someone else’s death—or otherwise
reading the evidence selectively. Then Caesar is assassinated.
“[But] men may construe things after their fashion / Clean from the purpose
of the things themselves,” Shakespeare warns us through the voice of Cicero—
good advice for anyone seeking to pluck through their newfound wealth of
information. It was hard to tell the signal from the noise. The story the data tells
us is often the one we’d like to hear, and we usually make sure that it has a
happy ending.
And yet if The Tragedy of Julius Caesar turned on an ancient idea of
prediction—associating it with fatalism, fortune-telling, and superstition—it also
introduced a more modern and altogether more radical idea: that we might