The Future of Decision Making: How Revolutionary Software Can Improve the Ability to Decide

231 Pages·2010·2.12 MB·English

by  Roger Schank

Additional Praise for The Future of
Decision Making
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“The authors start from some essential truths about cognition. By combining them 1-0
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with a solid grasp of business realities and software possibilities they are able to 0
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describe a realistic future in which machines promote the sharing of human ct -
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—Eric Domeshek, AI Project Manager, Stottler Henke Associates, Inc. ve
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“These authors have converged to produce a forward-looking book that is as un- h -
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—William K. Purves, Professor Emeritus of Biology, Harvey Mudd College T
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“Decision making is complex, and facts and figures are important, but common n
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how to reintroduce common sense into decision making tools.” ct.
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—Lawrence Howell, CEO of EFG International Private Bank on
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“Roger Schank has been pushing the edge of cognitive science for many years. As a g
co-founder of the Cognitive Science Society and a pioneer and visionary in the field, pyri
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his concepts change the way organizations think about the choices they face.” C
—Arthur Stern, CEO, Global Prime
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10.1057/9780230110397 - The Future of Decision Making, Roger C. Schank, Dimitris Lyras and Elliot Soloway
The Future of Decision Making
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10.1057/9780230110397 - The Future of Decision Making, Roger C. Schank, Dimitris Lyras and Elliot Soloway
T F D M
HE UTURE OF ECISION AKING
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H R S C n
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IMPROVE THE ABILITY TO DECIDE grav
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ROGER C. SCHANK, DIMITRIS LYRAS, AND o ET
ELLIOT SOLOWAY sed t
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10.1057/9780230110397 - The Future of Decision Making, Roger C. Schank, Dimitris Lyras and Elliot Soloway
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THE FUTURE OF DECISION MAKING
Copyright © Roger C. Schank, Dimitris Lyras, and Elliot Soloway, 2010.
All rights reserved.
First published in 2010 by
PALGRAVE MACMILLAN®
in the United States—a division of St. Martin’s Press LLC,
175 Fifth Avenue, New York, NY 10010.
Where this book is distributed in the UK, Europe and the rest of the world, 1
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this is by Palgrave Macmillan, a division of Macmillan Publishers Limited, 04-
registered in England, company number 785998, of Houndmills, 11-
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Basingstoke, Hampshire RG21 6XS. 2
Palgrave Macmillan is the global academic imprint of the above companies ect -
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and has companies and representatives throughout the world. on
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Palgrave® and Macmillan® are registered trademarks in the United States, ve
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the United Kingdom, Europe and other countries. gr
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ISBN: 978 –0– 230– 10365– 8 h -
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Library of Congress Cataloging-in-Publication Data eri
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Schank, Roger C., 1946– H Z
The future of decision making : how revolutionary software can ET
iSmolporwovaey .the ability to decide / Roger C. Schank, Dimitris Lyras, and Elliot ed to
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p. cm. en
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IISnBclNud 9e7s8 i–nd0e–x2.30–10365–8 (hardback) m - li
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S o l1o.w Daeyc, iEsliloiont m. IIaIk. iTnigtl.e 2.. Technological innovations. I. Lyras, Dimitris. II. ect.c
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HD30.23.S296 2010 co
658.4(cid:1)03—dc22 2010007918 ve
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A catalogue record of the book is available from the British Library. al
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Design by Newgen Imaging Systems (P) Ltd., Chennai, India. w
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First edition: August 2010 m
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10 9 8 7 6 5 4 3 2 1 al fr
Printed in the United States of America. ateri
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10.1057/9780230110397 - The Future of Decision Making, Roger C. Schank, Dimitris Lyras and Elliot Soloway
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Contents
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Introduction 1 Co
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Section I A New Decision-Making Model h -
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1 Don’t Follow the Rules, But Do Embrace Z
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Case-Based Reasoning 21 o E
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2 W hy It Matters: Greater Productivity, e
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Profit, and Purpose 41 m - li
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3 Software Based on the Science of Decision Making: nn
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Tools Organizations Can Use 59 v
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Section II The Software Argument w
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4 S tart with Activity Maps, Proverbs, and Goal Conflicts: al fr
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Creating Software That Functions mat
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the Way the Mind Works 87 yrig
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5 Identify the Experts and Gather Their Stories 107
6 Finding Information versus the Information Finding You 125
7 Decision-Making Training: More Experience
through Software 147
10.1057/9780230110397 - The Future of Decision Making, Roger C. Schank, Dimitris Lyras and Elliot Soloway
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viii CONTENTS
Section III Implementation
8 The Human Factor: Achieving True Usability 167
9 Obstacles and Opportunities: How Organizations
Can put Cognitive Systems into Practice 189
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Index 211 11-
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