Television Disrupted: The Transition from Network to Networked TV

246 Pages·2006·1.362 MB·English

by  Shelly Palmer

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Television Disrupted
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Television Disrupted
The Transition from Network to Networked TV
Shelly Palmer
AMSTERDAM • BOSTON • HEIDELBERG • LONDON
NEW YORK • OXFORD • PARIS • SAN DIEGO
SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO
Focal Press Is an Imprint of Elsevier
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Acquisitions Editor: Angelina Ward
Marketing Manager Christine Degon Veroulis
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Interior Design: Frances Baca Design
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Illustration: James Millefolie
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Copyright © 2006,Shelly Palmer.Published by Elsevier,Inc.All rights reserved.
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ISBN 13: 978-0-240-80864-2
ISBN 10: 0-240-80864-9
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Printed in the United States of America
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Contents
Acknowledgments ix
About the Author xi
Introduction xiii
1 The Businesses of Television 1
2 Disrupting Television Using Existing Network Technologies 25
3 Internet 37
4 Existing Wireless Networks 53
5 Emerging Networks 61
6 Content, Storytellers, Gatekeepers and Related Skills 75
7 Networked Value Propositions 91
8 Media Consumption 99
9 Digital Rights Management and Copyright Laws 119
10 The Evolution of Advertising and Audience Measurement 135
11 Emerging Advertising Technologies 153
12 Television Disrupted 161
Glossary 189
Cited Works 221
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For Debbie,Alexis,Brent and Jared
(and my cats Mozart and Newton)
—Shelly Palmer
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Acknowledgments
This book would not have been possible without the help and support of my wife
Debbie and my family.A special wink to my son Brent,who reminded me that the Bible
was not copy-protected. Special thanks also to my other son Jared, who was very
respectful of the fact that I needed lots of time to write this book.Kudos to my daughter
Alexis and my son-in-law Andrew Zinberg for reading and critiquing the manuscript.
And thanks to Mom and Dad and my brother Jason.This was a group effort and I truly
appreciate everyone’s help.
I am also grateful for the extraordinary knowledge and guidance from my friends
and colleagues.Special thanks to Gali Einav,Charlie Jablonski,Alexandra Kenney,Lilia
Aramayo,Barry Fischer,Mark Schubin (technical consultant extraordinaire),copyright
guru Ray Beckerman, Esq., Lydia Loizides, Channing Dawson, Tim Halle, Steve
Ehrlich, Stuart Lipson, Jim Turner, Martin J. Reingold,Angelina Ward, Beth Millett,
Christine Degon,Rachel Epstein,and the “Justice League.”
I owe a special debt of gratitude to my friend Rick Mandler,whose contributions to
this work were invaluable.And a special thank you to Seth Haberman,who is,without
a doubt,the smartest kid in the class.
I would also like to thank the executive committee and the members of the
Advanced Media Committee of the National Academy of Television Arts and Sciences
(The Emmy®Awards),which I chair.We are truly blessed to be part of an organization
that recognizes the importance of change and accepts the challenges of industry leader-
ship with dignity,grace and foresight.
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