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Strategic Reputation Risk Management PDF

289 Pages·2003·1.214 MB·English
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by Judy Larkin| 2003| 289 pages| 1.214| English

About Strategic Reputation Risk Management

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximize shareholder value, raise finance, manage debt, and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Detailed Information

Author:Judy Larkin
Publication Year:2003
ISBN:9780230511415
Pages:289
Language:English
File Size:1.214
Format:PDF
Price:FREE
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